Senior CRM Analyst

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🕒 May 27

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Simples Dental

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

⚕️ Healthcare Insurance

🧘 Wellness

Healthcare Insurance • Wellness • Healthcare

Simples Dental is a dental clinic that offers a comprehensive range of dental services for patients of all ages. With a strong commitment to improving the health and wellness of the community, Simples Dental focuses on providing high-quality care through advanced dental technologies and a patient-centered approach. Their dedicated team of professionals strives to create a comfortable environment where patients can receive the best possible dental care.

📋 Description

• Manage the leads database and ensure their progression through the sales funnel until they become MQLs; • Regularly update and clean databases to ensure segmentation effectiveness; • Analyze CRM KPIs with deep analytical insight, knowing exactly how to adjust the levers that impact rates, connections, and implement continuous improvements; • Configure and optimize advanced integrations for RD Station, Umbler, Pipedrive, Intercom, Power BI, and other platforms in our ecosystem; • Design the technical flow and set up triggers for nurture and conversion journeys for both the leads database and the trial base (top, middle, and bottom of funnel); • Create and run strategic campaigns with a strong focus on converting leads to trials; • Implement A/B tests to optimize messaging and communication approaches; • Monitor campaign performance and propose operational adjustments to improve results; • Orchestrate retrial campaigns to re-engage lost contacts with a focus on conversion; • Work closely with our SDR team to refine and raise the quality of leads delivered by Marketing; • Identify bottlenecks and suggest optimization opportunities in CRM operational flows; • Lead database management and dashboard development efforts, proactively seeking ways to optimize operational analysis workflows; • Lead the automation efforts of our referral program.

🎯 Requirements

• Degree in Marketing, Business Administration, or Advertising; • Minimum of 4 years of CRM experience; • Strong analytical skills to interpret data and apply continuous improvements in CRM; • Deep knowledge and hands-on experience with automation and sales tools (RD Station, Intercom, Pipedrive, etc.) and data analytics platforms (Power BI, Google Analytics); • Advanced knowledge of automation and integrations; • Advanced knowledge of AI tools; • Experience with data and analysis (reporting, tracking results, trends, market/competitor research, campaign performance, forecasting, SWOT); • Experience with 360° Marketing; • Excellent communication and interpersonal skills; • Highly organized, dynamic, and proactive.

🏖️ Benefits

• Meal/food voucher (VA/VR) BRL 1,000.00 | iFood card — no deduction during vacation; • Home office allowance BRL 150.00; • Wellz - mental health/psychotherapy | No cost to employees; • Gympass - physical health/gyms | Extendable to dependents; • Guapeco - pet health plan; • English classes | No cost to employees; • Unimed health plan | With co-payment; • Daily coworking reimbursement | Available for all states; • Extended paternity and maternity leave; • Baby kit for expectant parents; • Agreement with Farmasesi | Only for SC (Santa Catarina); • Agreement with Sesi Education | Only for SC (Santa Catarina); • Birthday day off; • Laptop and monitor shipped to you; • BRL 2,000.00 voucher to purchase any additional equipment you need; • Hiring people from across Brazil to further promote our culture of diversity!