Senior CRM Analyst – Affirmative Action Position for Candidates with Disabilities

🕒 May 14

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Jusbrasil

WebsiteLinkedInAll Job Openings

201 - 500 employees

Informação que transforma você, a justiça e o mundo.

📋 Description

• Customer Lifecycle Management: Leverage the nation’s largest legal audience to build relationships that stimulate PQLs (Product Qualified Leads) and reduce dependency on paid media. • Reactivation: Create re-engagement cadences for users who did not complete registration or who have become dormant. • Top-of-Funnel Conversion: Operate nurture flows to convert anonymous traffic into an identified, recurring user base. • Engagement and Retention: Design onboarding and adoption journeys for the product portfolio to turn occasional use into a daily habit. • Revenue Expansion: Execute upsell and cross-sell strategies for the subscriber base to increase LTV. • Leadership by Influence: Act as an internal consultant to other areas (Product, Marketing, Sales), ensuring CRM best practices across the customer journey. • Multichannel Orchestration: Design and operationalize complex journeys integrating Email, WhatsApp, SMS and Push, eliminating communication silos and ensuring a single customer view. • Tool Operation: Serve as the power user of our CRM platform, ensuring correct configuration of campaigns and complex automations. • Data Architecture Evolution: Be a key contributor to the foundation of our internal CDP, helping consolidate the Golden Record (360° user view). • Funnel Visibility: Create and maintain dashboards that reflect CRM’s contribution to the pipeline and incremental ARR. • Technical Documentation: Keep the event dictionary, segmentation logic and engagement automation rules up to date to ensure traceability and scalability.

🎯 Requirements

• Proven experience in CRM, preferably in high-growth companies (scale-ups) or subscription products. • Proficiency with enterprise orchestration tools (e.g., Braze, Insider, Salesforce Marketing Cloud, Customer.io). • Advanced data analysis skills (Excel/Sheets required; SQL or BI tools such as Looker/Tableau are strong differentiators). • Demonstrated experience with retention, reactivation and LTV growth metrics. • Ability to identify journey bottlenecks and propose end-to-end solutions with minimal supervision. • Hands-on mindset, from configuring segmentation to launching campaigns.

🏖️ Benefits

• This is an affirmative action position for people with disabilities (PWD). • Accessible, respectful environment with real opportunities for development.