IPSE Marketing Estratégico
11 - 50 employees
Founded 2006
🤝 B2B
B2B • Branding • Marketing
IPSE Marketing Estratégico is a marketing agency certified by CENP, recognized for its innovative branding and growth strategies. With a team present throughout Brazil, the agency has won awards, including the Galo de Ouro in 2019. IPSE focuses on helping businesses elevate their brand presence and achieve measurable growth through strategic marketing solutions.
Growth & Performance Specialist – Traffic, CRM, Tracking
Job not on LinkedIn
🕒 May 14
🗣️🇧🇷🇵🇹 Portuguese Required
📊 Check your resume score for this job
Improve your chances of getting an interview by checking your resume score before you apply.
IPSE Marketing Estratégico
11 - 50 employees
Founded 2006
🤝 B2B
B2B • Branding • Marketing
IPSE Marketing Estratégico is a marketing agency certified by CENP, recognized for its innovative branding and growth strategies. With a team present throughout Brazil, the agency has won awards, including the Galo de Ouro in 2019. IPSE focuses on helping businesses elevate their brand presence and achieve measurable growth through strategic marketing solutions.
📋 Description
• Traffic and Media Management • Multichannel Strategy: Plan, create and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and programmatic media. • Account Setup: Perform full setup of Business Manager accounts, Google Merchant Center and other ad platforms for new clients and audit existing client accounts. • Performance Optimization: Monitor campaign performance daily with a focus on business KPIs such as ROAS, CPA and CAC. • CRM and Sales Automation • Kommo Implementation: Configure and structure Kommo CRM (or similar platforms) for new clients, defining funnel stages and automations. • Lead Integration: Ensure 100% of leads generated by campaigns are automatically entered into the CRM with correct tags and sources. • Conversational Automation: Create automation flows for WhatsApp and email to support lead nurturing and conversion. • Tracking and Data Intelligence • Data Infrastructure: Implement and manage Google Tag Manager (GTM), GA4 and Conversion APIs (CAPI). • Advanced Tracking: Configure pixels, tags and custom events to ensure correct attribution of each conversion. • Integrated Reporting: Build dashboards that unify traffic data with CRM sales data, providing a clear view of ROI.
🎯 Requirements
• Proven experience managing high-performance paid traffic. • Technical proficiency configuring Kommo CRM (preferred) or similar tools (RD Station, HubSpot). • Advanced knowledge of Google Tag Manager (GTM) and GA4. • Experience implementing Conversion APIs and server-side tracking. • Strong analytical skills to interpret large volumes of data and translate them into strategic actions. • Familiarity with data visualization tools (Looker Studio, Power BI).
Apply NowSimilar Jobs
🕒 May 14
Act as a CRM reference at Clinicorp ensuring effective use of HubSpot and data management. Collaborate cross-functionally to enhance sales pipelines and automate communication strategies.
🗣️🇧🇷🇵🇹 Portuguese Required
🕒 May 13
Marketing Analyst creating and managing EMM, Nurturing, and CRM campaigns at Instituto Infnet. Focused on data-driven improvements and team collaboration.
🗣️🇧🇷🇵🇹 Portuguese Required
🕒 May 13
Join RD Station as a CRM Operations Specialist leading data-driven customer communication strategies. Elevate CRM maturity and implement AI solutions for scalable marketing operations.
🗣️🇧🇷🇵🇹 Portuguese Required
🕒 May 13
Senior SAP CRM Consultant providing support for international clients in a dynamic environment. Responsible for functional and technical support in SAP CRM solutions and ensuring communication clarity.
🗣️🇧🇷🇵🇹 Portuguese Required
🕒 May 12
Customer Success Manager managing post-onboarding member experience in exclusive investor club. Focused on retention, satisfaction, and engagement with high-net-worth investors.
