Director, KOLs & Events

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $144.2k - $206.4k / year

⏰ Full Time

🔴 Lead

🎪 Events

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Henry Schein

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1932

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Henry Schein is a global company dedicated to servicing a range of medical and dental providers. It offers a comprehensive portfolio of products and solutions, including practice management software, large equipment, and technology services. Founded in 1932, Henry Schein has established itself as a leader in healthcare products and services, with a commitment to improving health and increasing access to care through strategic growth and innovation across its global operations.

📋 Description

• Develop and execute the annual strategic plan for Henry Schein Dental events, trade shows, conventions, and regional programs • Evaluate and rationalize the annual events calendar against company priorities, sales goals, and market opportunities • Develop new event concepts, educational programs, and customer engagement experiences • Establish partnerships with associations, industry organizations, and supplier partners • Lead cross-functional collaboration with sales, marketing, education, finance, and business leadership teams • Oversee planning, logistics, and execution of national, regional, and supplier partner events • Manage pre-event, onsite, and post-event marketing campaigns • Oversee booth experience, digital signage, presentation schedules, lead generation, attendee engagement, and surrounding event activities • Ensure consistent brand representation across events and communications • Direct attendee communications through email, social media, texting campaigns, websites, landing pages, and promotional materials • Oversee continuing education event strategy, registration processes, and educational programming support • Support regional event teams with templates, tools, and scalable resources • Lead and manage Henry Schein Dental’s Key Opinion Leader program • Build relationships with KOLs, clinical champions, speakers, and industry influencers • Oversee KOL recruitment, contracting, utilization, and review processes • Identify and cultivate new speaker relationships • Align KOL activities with event and marketing strategies • Develop and manage event budgets, forecasts, and financial reporting • Track and communicate event performance metrics, ROI, lead generation effectiveness, and marketing KPIs • Develop sales attribution models, tracking parameters, and reporting processes • Improve processes, operational efficiency, and data governance • Negotiate contracts with venues, vendors, agencies, suppliers, and external partners • Manage vendor relationships and consolidate supplier partnerships where appropriate • Develop contingency plans and address operational risks • Lead, coach, mentor, and develop the events and marketing team • Foster accountability, innovation, teamwork, and continuous improvement • Train and develop sales teams on onsite event processes, lead generation, and event tools • Lead and develop virtual and cross-functional teams across multiple business units

🎯 Requirements

• Extensive experience leading large-scale trade shows, conventions, and corporate events • Experience developing and executing integrated event marketing strategies • Strong understanding of marketing KPIs, lead generation, ROI measurement, and campaign analytics • Experience managing Key Opinion Leaders (KOLs), speaker programs, or clinical partnerships within healthcare, dental, or related industries • Proven experience negotiating contracts and managing external vendor relationships • Experience working in a direct selling environment and supporting national sales organizations • Strong project management and organizational skills with ability to manage multiple priorities simultaneously • Outstanding management and leadership skills • Outstanding verbal and written communication skills • Outstanding presentation and public speaking skills • Expert independent decision making, analysis and problem-solving skills • Ability to interpret and act on financial information and external trends • Ability to plan and manage complex projects, including timelines, budgets, and responsibilities • Expert planning and organizational skills • Excellent negotiating skills • Ability to influence, build relationships, manage conflict, and navigate organizational complexities • Broad professional and managerial skills with understanding of industry practices and company policies and procedures • Expert in multiple technical and business skills • Strategic planning skills • Typically 12 or more years of increasing responsibility and complexity in applicable professional experience • 5 or more years of management experience • Bachelor's Degree or global equivalent in a related discipline preferred • Master's degree or global equivalent is a plus • Ability to travel typically less than 10%

🏖️ Benefits

• Bonus eligibility subject to achievement of the plan • Medical, Dental and Vision Coverage • 401K Plan with Company Match • PTO or sick leave if applicable • Paid Parental Leave • Income Protection • Work Life Assistance Program • Flexible Spending Accounts • Educational Benefits • Worldwide Scholarship Program • Volunteer Opportunities

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