Head of Growth

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HeySunday

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

🏭 Manufacturing

🍽️ Food & Beverage

🛍️ eCommerce

Manufacturing • Food & Beverage • eCommerce

HeySunday is a direct-to-consumer cleaning brand that makes dissolvable detergent sheets for laundry, dryer, and dishwasher use. The company sells its compact, plastic-free sheets through an e-commerce subscription model with a focus on convenience, reduced packaging waste, and a satisfaction guarantee. HeySunday also operates a customer-focused site with reviews, a blog, and community initiatives such as a scholarship program supporting single mothers.

📋 Description

• Own HeySunday’s full growth engine, including strategy, prioritization, and outcomes • Manage paid acquisition end-to-end across Google Ads and Meta Ads, including channel mix, budget allocation, and daily platform work • Run a high-cadence SKU testing program and optimize performance • Build and own HeySunday’s growth model and reporting layer • Direct engineering, design, and creative teams to ship landing pages, ad creative, and funnel changes • Use AI and automation for auto-pausing rules, creative variants, attribution scripts, and automated reporting • Spend approximately 20% of time on time-boxed growth engagements for other Mechanism portfolio companies • Codify successful approaches into reusable playbooks, scripts, and automations • Provide written updates on results, learnings, and blockers

🎯 Requirements

• 6+ years in performance marketing • Deep, current hands-on experience running Google Ads and Meta Ads at material scale • Track record of profitable scale in DTC or e-commerce • Hands-on experience with SKU testing, landing page optimization, and CRO • Technical fluency, including Claude Cowork, GA4, living dashboards, or workflow automation scripts • First-principles thinking and bias to action, shipping in hours and days • Strong written communication and evidence-based reporting • Comfort leveraging AI, automation, and modern growth tooling • Legally authorized to work in the US