Head of Growth

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HeySunday

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2023

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

HeySunday is a direct-to-consumer cleaning brand that makes dissolvable detergent sheets for laundry, dryer, and dishwasher use. The company sells its compact, plastic-free sheets through an e-commerce subscription model with a focus on convenience, reduced packaging waste, and a satisfaction guarantee. HeySunday also operates a customer-focused site with reviews, a blog, and community initiatives such as a scholarship program supporting single mothers.

📋 Description

• Own paid acquisition end-to-end at HeySunday, including strategy, channel mix, budget allocation, and the day-to-day work inside Google Ads and Meta Ads Manager • Be in platforms daily, not just reading dashboards • Design, run, and read a high-cadence SKU testing program. Double down on what works and kill what doesn’t • Build and own HeySunday’s growth model and reporting layer • Direct Mechanism’s engineering, design, and creative teams to ship landing pages, ad creative, and funnel changes faster than any in-house team could on its own • Use AI and automation to compress cycle time by creating auto-pausing rules, LLM-generated creative variants, attribution scripts, and automated reporting • Spend roughly 20% of your time embedded in other Mechanism portfolio companies on time-boxed growth engagements • Codify what works into reusable playbooks, scripts, and automations that compound across the portfolio • Provide clear, written updates on results, learnings, and blockers on Mechanism’s standard cadence

🎯 Requirements

• 6+ years in performance marketing • Deep, current hands-on experience running Google Ads and Meta Ads at material scale • Track record of profitable scale in DTC or e-commerce • Hands-on experience with SKU testing, landing page optimization, and CRO • Technical fluency - you’re building in Claude Cowork, used GA4, built living dashboards, or shipped scripts to automate parts of your workflow • First-principles thinking and bias to action where you ship in hours and days, not weeks • Strong written communication and instinct for tight, evidence-based reporting • Comfort leveraging AI, automation, and modern growth tooling