Director, CRO, Subscription

🔥 1 minute ago

🏄 California – Remote

🏄 California – Remote

💵 $125k - $165k / year

⏰ Full Time

🔴 Lead

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Hi-Altitude Brands

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🍽️ Food & Beverage

📣 Marketing

Healthcare • Food & Beverage • Marketing

Hi-Altitude Brands is a Los Angeles-based brand studio that creates, launches, and scales wellness and lifestyle consumer brands. The company blends creative strategy, product development, supply chain and operations, and performance marketing to build purpose-driven direct-to-consumer brands. Its portfolio includes Stonehenge Health, a science-informed supplements brand; Hi-Altitude emphasizes design, content, and media to drive growth and help brands evolve.

📋 Description

• Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content • Design, prioritize, and execute unbiased tests to improve conversion rate and average order value • Read test results and translate data into actionable decisions • Own subscription retention, churn, and lifetime value initiatives in ReCharge • Test save tactics, manage dunning, reduce involuntary churn, extend billing cycles, and grow subscriber lifetime value • Partner with the Lifecycle Marketing Manager on personalized subscriber communications • Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout • Own the AfterSell relationship and manage upsell/cross-sell testing to increase upsell take rates • Evaluate competing vendors and determine whether to evolve or switch tools • Support product launches and site-wide sales initiatives with marketing, creative, and operations • Partner with Acquisition on landing page tests to lower CAC and raise new-customer ROAS • Proactively identify site issues and improvement opportunities and drive them to resolution • Report to the Chief Retention Officer as an individual contributor

🎯 Requirements

• 10+ years of experience in ecommerce, subscription/retention, CRO, or growth marketing within DTC subscription-based consumer brands • Hands-on experience with Shopify Plus, ReCharge, testing tools including Convert, Optimizely, and VWO, and upsell/cross-sell tools • Track record of designing, running, and interpreting statistically sound CRO and upsell tests • Ability to avoid biased test design and defend interpretation of data • Working knowledge of dunning management tactics for involuntary churn reduction • Strong point of view on pricing strategy and margin optimization backed by test-driven reasoning • Familiarity with ecommerce/subscription tooling landscapes, including upsell, retention, and CRO platforms • Judgment to evaluate build-vs-buy or vendor-switch decisions • Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous, and fully remote environment

🏖️ Benefits

• Flexible time off + 9 annual company holidays • Birthday as a paid vacation day • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • 3% Employer contributions to 401(k) regardless of employee participation • Matching Charitable Contributions up to $2,500/year • $1,200/annual Work from Home (WFH) stipend • Employee Recognition and Rewards Program • Pet insurance • Employee Product Samples and Discounts • Professional Development Fund • Free Calm App Subscription • Bonus eligibility • Fully remote, autonomy-driven culture • Potential to grow the role and potentially a team