Director of Organic Growth – SEO, AEO

🕒 July 31

🇺🇸 United States – Remote

💵 $189k - $220.4k / year

⏰ Full Time

🔴 Lead

📈 SEO Marketing

👻 Ghost score 24%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rula

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

💼 Consulting

🛡️ Insurance

🏥 Healthcare

💰 Series C - Rula on 2024-07

Consulting • Insurance • Healthcare

Rula is a mental health care platform that connects patients with licensed therapists and psychiatric providers across the United States, offering online and in-person therapy, psychiatry, and medication management. The platform works with over 120 insurance plans nationwide (including Medicare, Medicaid, and many major commercial carriers), verifies coverage, provides cost estimates, and offers in-network pricing (average $15 per session with insurance) and cash rates for self-pay. Rula supports 90+ conditions (anxiety, depression, PTSD, ADHD, OCD, bipolar disorder, etc. ), provides tools for scheduling and managing appointments, and offers resources like tests/quizzes and a provider directory spanning all 50 states. It serves patients directly and partners with employers, health plans, and health systems, and emphasizes clinical standards, provider reviews, and ongoing professional development.

📋 Description

• Steward Rula's organic channels as the primary gateway to its mental healthcare ecosystem • Architect the vision, multi-year roadmap, and bottom-line revenue impact across organic search and Answer Engine Optimization • Define Rula's market position in AI-mediated discovery, including LLMs, AI Overviews, and conversational search • Translate category-defining strategy into high-ROI go-to-market execution, business cases, and scalable growth across patient and provider segments • Lead full-funnel organic strategy, including site architecture innovation, enterprise-grade structured data, and share-of-voice in zero-click environments • Partner with Engineering, Product, and Design to identify technical investments that improve discoverability, site performance, and conversion • Influence shared roadmap priorities and drive growth priorities into collective planning • Orchestrate alignment across PR, Lifecycle, Clinical, and Compliance teams • Ensure growth mechanisms are technically robust, clinically authoritative, and compliant with HIPAA, WCAG, and healthcare regulatory standards • Build, mentor, and scale a high-performing organic growth organization and agency network • Recruit, develop, and retain exceptional talent while fostering experimentation, accountability, and continuous learning • Hold direct P&L accountability for growth forecasting, capital allocation, and ROI • Track metrics from AI answer-engine market share through CAC, LTV, and net revenue contribution • Distill complex performance data into executive narratives that shape C-suite decisions and company-wide investments in content, product, and brand

🎯 Requirements

• 10+ years of experience in organic search/SEO, with progressively senior ownership of strategy and measurable business outcomes • Meaningful hands-on experience in organic search/SEO before moving into leadership • 5+ years of people leadership experience, including building, developing, and growing a team • 8+ years of deep, experimentation-grounded expertise in technical SEO and AI-native discovery across search engines, AI Overviews, answer engines, and LLM ecosystems (AEO) • Comfort operating in a rapidly evolving landscape and creating frameworks for measuring and growing AI-driven discovery • Experience leveraging automation, AI, and programmatic approaches to scale content creation, optimization, and experimentation while maintaining quality • Experience building and scaling a GTM strategy around organic channels, making the business case for investment and defending it with data • Strong technical fluency in site architecture, structured data, and Core Web Vitals • Ability to build peer-level partnerships with Engineering and Product without needing to write code • Experience evaluating and selecting SEO and AEO tooling and vendors at scale • Preferred: Experience building an AEO measurement approach or strategy from the ground up • Preferred: Familiarity with JavaScript rendering, CMS architectures, APIs, schema markup, server-side rendering, edge rendering, and content delivery strategies • Preferred: Visible point of view in SEO/AEO through speaking, writing, or industry community involvement • Preferred: Category experience in high-consideration or emotionally sensitive purchase categories and/or healthcare or digital health • Must be based in the United States; Rula is currently not hiring in Hawaii

🏖️ Benefits

• 100% remote work environment • Attractive pay and benefits with transparent pay ranges • Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access • Generous time-off policies, including 2 company-wide shutdown weeks each year • Paid parental leave for birthing, non-birthing, adopting, and fostering parents • Employee Assistance Program (EAP) • Quarterly department stipend for team-building activities or in-person gatherings • Community and employee resource groups • New hire home office stipend • $50 monthly stipend for internet or cell phone expenses • Year-round wellness initiatives • $50/month wellness stipend • Offers equity • Offers bonus

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