Content Marketing Lead

Job not on LinkedIn

🔥 15 minutes ago

🏈 Ohio – Remote

🏈 Ohio – Remote

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

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Highlights for Children

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1946

📱 Media

📚 Education

🛍️ eCommerce

Media • Education • eCommerce

Highlights for Children is a publisher and retailer focused on children's magazines, books, educational content and subscription boxes for ages 0-12. The company produces age-targeted magazines (Highlights, High Five, brainPLAY, Hello), activity and learning subscription boxes, puzzle books, digital apps and other screen-free educational products, and sells directly to consumers and educators through its online store and subscriptions. It emphasizes learning-through-play, family and educator resources, and community engagement.

📋 Description

• Generate new messaging and content for advertising, social media, brochures, flyers, samplers, websites, and special projects • Write, edit, and proofread marketing deliverables • Produce content in compliance with Zaner-Bloser marketing style and editorial guidelines • Balance multiple efforts while meeting deadlines and maintaining quality • Collaborate with product/campaign marketing and product management teams to align messaging with go-to-market strategy • Build product knowledge and stay current on education, marketing, and technology trends • Adapt content for different channels and initiatives • Generate value-added content for customer-centric communications and inbound marketing • Champion the Zaner-Bloser brand and support corporate marketing efforts • Create original pieces incorporating input from multiple stakeholders • Collaborate with integrated marketing, design, and project management teams • Create messaging for product brands and campaigns across channels • Participate in campaign debriefs and identify improvements • Develop innovative ideas to improve marketing impact • Contribute to tactical marketing plans

🎯 Requirements

• 5–7 years of experience on a corporate or commercial advertising/marketing team • Experience creating marketing materials across print, email, digital/web, paid and organic social, and video • Excellent oral and written communication skills • Solid organizational skills and ability to meet deadlines • Exceptional attention to detail • Willingness to embrace brand and style guidelines • Team player with a customer-first mentality • Comfortable using approved AI tools responsibly for content development, ideation, research, and efficiency • Sound judgment and responsibility for the accuracy, quality, originality, confidentiality, and brand alignment of final work • B.A. in Marketing, Writing, English, Journalism, or Advertising preferred

🏖️ Benefits

• Remote work • Minimal travel required