Fractional Performance Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $50 - $75 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Hiive

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏪 Marketplace

💸 Finance

💳 Fintech

💰 Series A on 2023-10

Marketplace • Finance • Fintech

Hiive is a marketplace for private stock, providing a liquidity platform for venture-backed companies and their shareholders. It allows for buying and selling secondary shares in a centralized and transparent venue, offering access to real-time price data and facilitating direct transactions between verified participants. The Hiive50 Index is a price index generated from user transactions on the platform. Hiive caters to investors, sellers, and issuers by simplifying the secondary trading process, providing market insights, and ensuring a compliant trading environment.

📋 Description

• Design, launch, and manage paid media campaigns across Google, Microsoft, Reddit and LinkedIn. • Own the full performance marketing stack: campaign setup, audience targeting, bid strategy, creative testing, and landing page alignment. • Analyze campaign performance daily, identify opportunities and inefficiencies, and continuously optimize for Revenue, ROAS, CPA, and pipeline contribution. • Develop and test creative briefs and messaging hypotheses in collaboration with creative to run structured A/B tests to iterate quickly. • Report on performance and paid acquisition KPIs to executives, with clear recommendations on budget allocation. • Stay current on platform changes, audience targeting capabilities, and emerging technologies relevant to a high-intent, financially sophisticated audience.

🎯 Requirements

• 5+ years of hands-on performance marketing experience, with direct ownership of paid search (Google Ads/SEM) and paid social (Meta, LinkedIn) campaigns. • Experience managing multi-channel paid budgets with accountability for ROAS, CPA, or pipeline contribution. • Comfortable pulling and interpreting data and translating it into clear budget and creative recommendations. • A builder mindset with a drive to constantly create new tools and processes that accelerate your work. • A habit of keeping up with changes in technology, Google algorithm shifts, and other developments that shape the way you work. • Familiarity with B2B or ABM-style paid campaigns targeting financial advisors, family offices, or institutional audiences. • Working knowledge of data analysis tools like Omni, Looker, PostHog, Tableau, etc. • Experience in fintech, financial services, or a regulated industry, or marketing to an affluent/professional audience.

🏖️ Benefits

• Highly competitive salary commensurate with experience and contribution. • Opportunity to participate in ownership of a rapidly growing company through our employee stock option plan. • Comprehensive 100% employer-paid health & dental premiums and a Health/Personal Spending Account for Canadian employees. (An employer-subsidized benefits program is available for US-based team members). • If you are based in Vancouver, enjoy a dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity. • Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ. • An engaging social calendar, including bi-weekly catered lunches, bi-weekly “Friday bar,” team workouts, annual summer party, and holiday party, two “onsite” all-team retreats each year, semi-annual team-building events, and Hiive Women’s Network events. • Significant opportunities for growth into team leadership and management roles. • Entrepreneurial culture and a small and dynamic team. • Sponsorship, immigration, and relocation for exceptional candidates.