Senior Performance Marketer, Paid Search

Job not on LinkedIn

🔥 2 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $75k / hour

⏳ Contract/Temporary

🟠 Senior

📈 Performance Marketing

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Outschool

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📚 Education

👥 B2C

🛍️ eCommerce

💰 $110M Series D on 2021-10

Education • B2C • eCommerce

Outschool is an online learning platform offering live video chat classes taught by expert educators and tutors. It provides a wide range of classes for learners aged 3 to 18, covering subjects such as languages, math, coding, music, and art, among others. Outschool offers flexible learning options, including group and one-on-one classes, personalized tutoring, and afterschool activities, nurturing neurodiversity and accommodating various learning preferences. The platform connects students with teachers and fellow learners worldwide, enhancing their educational experience and rekindling their love of learning.

📋 Description

• Own Paid Search & Emerging Ad Channels • Design and execute the global paid search strategy across Google, Bing and ChatGPT ads - including keyword architecture, match type strategy, bid management, and campaign structure tied to CAC and acquisition goals • Manage day-to-day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene • Own Performance Max campaigns, understanding when and how to deploy them alongside traditional search to maximize coverage and efficiency • Use AI to Move Faster • Use AI tools (e.g., ChatGPT, Gemini, or similar) to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports • Stay current on how AI is reshaping search - including Performance Max, AI Overviews, and Smart Bidding - and bring a point of view on what it means for how we work • Reduce repetitive manual work over time by building more scalable workflows, even if that starts simple • Drive Performance Analytics • Analyze campaign performance regularly and generate clear, actionable insights for cross-functional stakeholders and leadership • Build and maintain dashboards that give real-time visibility into pipeline contribution, CAC, ROAS, and channel efficiency • Design and execute A/B tests on ad copy, landing pages, and bidding strategies with statistical rigor; communicate results and scale winners • Collaborate Cross-Functionally • Partner with the Senior Performance Marketer owning paid social and teams to ensure messaging consistency and share learnings across channels • Work with data and product to align on attribution methodology, first-party audience signals, and landing page optimization

🎯 Requirements

• 3-5 years of hands-on performance marketing experience with a primary focus on paid search • Deep expertise in Google Ads - including Search, Performance Max, and audience-based buying - with a track record of managing sizable budgets ($500K+/month) to CAC targets • YouTube Ads experience (TrueView, Demand Gen, or video-forward PMax) • Strong command of keyword architecture, match type strategy, and Quality Score optimization • Highly analytical with the ability to build and interpret dashboards using BI tools - without needing a dedicated analyst • Demonstrated experience using AI tools to increase productivity and scale output • Solid grasp of conversion tracking, attribution, and tag management (Google Tag Manager experience preferred) • Comfortable operating independently and managing multiple priorities in a fast-paced, high-growth environment • Strong ad copywriting sensibility with a self-starter approach to testing • Landing page judgment -- can spot what's killing conversion and brief a fix • Experience in B2C, edtech, or ecommerce is a plus • Bachelor's degree in marketing, business, or a related field preferred

🏖️ Benefits

• Shared Financial Success: Competitive salaries, stock options, and retirement plans • Health: Comprehensive medical, dental, vision, disability, and life insurance • Wellness: Annual wellness stipend, access to coaching & therapy, and pet wellness plans • PTO & Family Benefits: Generous PTO and family leave policies • Hybrid & Remote-Friendly: Outschool has a distributed team across the U.S. and Canada and an office in San Francisco. Bay Area-based employees work in the office part of the week and receive commute-related benefits. Team members outside the Bay Area remain fully remote, with support for expensable home office setup and internet to stay connected no matter where you are. • Lifelong Learners: Annual budgets for professional development and DEI learning; budgets for children to take Outschool classes • Community Impact: Outschool matches employee donations to eligible charities and supports Outschool.org’s nonprofit programs