Director, Category Management

🕒 August 11

🇺🇸 United States – Remote

💵 $200k - $240k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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hims & hers

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.

📋 Description

• Own end-to-end initiatives that move the category P&L across acquisition, retention, conversion, and new-treatment launches • Own unit economics including CAC, LTV, ARPU, submit-to-subscriber (S2S), and contribution margin • Run initiatives as a portfolio by framing opportunities, scoring trade-offs, sequencing roadmaps, and recommending priorities • Partner with growth and lifecycle teams to improve acquisition, S2S conversion, and retention • Shape the technology product roadmap with product and engineering to improve conversion and retention • Drive cross-sell and long-term engagement to turn single-treatment buyers into multi-specialty members • Build pricing, bundling, and merchandising strategies that protect margin and LTV • Own treatment development roadmaps from business case and forecast through go-live • Work with clinical, pharmacy, and regulatory teams to bring therapies to market safely and quickly • Build repeatable launch playbooks • Deliver a premium, empathetic, and destigmatizing end-to-end customer experience • Evaluate the customer journey from first touch through fulfillment and ongoing care • Combine qualitative insight with data to close experience gaps • Align clinical, regulatory, product, growth, analytics, pharmacy, and operations teams • Reconcile product and treatment roadmaps into one prioritized plan • Direct growth-operations and analytics resources and support Sr. Managers • Own initiative scorecards covering revenue, contribution margin, retention/churn, S2S, ARPU, and treatment adoption • Set KPIs and success criteria and report performance in business reviews • Report to the General Manager, Hims, and partner with GMs and Directors across the Hims & Hers portfolio

🎯 Requirements

• 7+ years of experience in category management, strategy and operations, general management, or a related role with real business accountability • Experience in a high-growth, cross-functional environment ideally • Track record of owning high-stakes initiatives or a P&L and driving measurable revenue, margin, or retention outcomes • Demonstrated success launching and scaling new products or programs from 0-to-1 and at scale • Experience managing a portfolio and roadmap, prioritizing competing bets and sequencing investment against a clear thesis • Sharp analytical and financial fluency; ability to build and defend models and make decisions when data is limited • Cross-functional leadership aligning clinical, product, growth, and operations teams behind one plan • Bias to action: MVP, learn, iterate over over-engineering • Ambition and range to grow into a GM role owning a category • Bachelor’s degree • DTC, telehealth, or consumer health experience is a bonus; men’s health a plus • Experience with regulated healthcare products, pharmacy operations, or compounding is a bonus • People management experience is a bonus • Looker / Amplitude fluency is a bonus • Applicants must be legally authorized to work in the U.S. without restriction for any employer

🏖️ Benefits

• Competitive salary and equity compensation for full-time roles • Unlimited PTO • Company holidays • Quarterly mental health days • Comprehensive health benefits including medical, dental, and vision • Parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats • Talent-first flexible/remote work approach