Director, Category Management

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hims & hers

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

⚕️ Healthcare Insurance

🛍️ eCommerce

🧘 Wellness

Healthcare Insurance • eCommerce • Wellness

Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.

📋 Description

• Own the Category’s Biggest Levers • Take end-to-end ownership of the initiatives that move the P&L most — across acquisition, retention, conversion, new-treatment launches — from strategy through execution to results. • Own the unit economics behind them: CAC, LTV, ARPU, submit-to-subscriber (S2S), and contribution margin. • Size and prioritize initiatives — frame the opportunity, score trade-offs (impact vs. effort, must-have vs. nice-to-have), and bring a clear recommendation on what gets built and when. • Drive Growth & Retention • Partner with growth and lifecycle teams to lift acquisition, S2S conversion, and retention across the funnel. • Turn single-treatment buyers into multi-specialty members through cross-sell and long-term engagement. • Build pricing, bundling, and merchandising strategies that protect margin and LTV. • Launch & Scale New Treatments • Identify, prioritize, and launch new treatments, SKUs, and programs — business case to forecast to go-live. • Work with clinical and pharmacy teams to bring therapies to market safely and fast. • Build repeatable playbooks, not one-off fixes. • Own the Customer Experience • Deliver an end-to-end experience that is premium, empathetic, and destigmatizing — clinical rigor without clinical coldness. • Pressure-test the journey as a customer would, from first touch through fulfillment and ongoing care. • Pair qualitative insight with hard data to close experience gaps. • Lead Cross-Functional Execution • Be the go-to leader for your initiatives, aligning clinical, regulatory, product, growth, analytics, pharmacy, and operations. • Set clear priorities and success criteria; keep partners moving even when they don’t fully agree. • Direct the growth-ops and analytics resources behind you; act as a thought partner to the Sr. Managers supporting your work. • Manage Performance • Own the scorecard for your initiatives — revenue, contribution margin, retention / churn, S2S, ARPU, treatment adoption. • Set KPIs and success criteria for everything you run; report performance in business reviews (WBR / MBR / QBR). • Treat compliance (FDA, compounding, state telehealth) as a competitive moat, not a bottleneck.

🎯 Requirements

• 7+ years in category management, strategy & operations, general management, or a related role with real business accountability — ideally in a high-growth, cross-functional environment. • A track record of owning high-stakes initiatives or a P&L and driving them to measurable revenue, margin, or retention outcomes. • Demonstrated success launching and scaling new products or programs, 0-to-1 and at scale. • Sharp analytical and financial fluency — you build and defend models, and you make the call when data is thin. • Cross-functional leadership that aligns clinical, product, growth, and operations behind one plan. • Bias to action: MVP, learn, iterate — over over-engineering. • The ambition and range to grow into a GM role owning a category outright. • Bachelor’s degree. MBA, management consulting, or top-tier tech (marketplace, on-demand, consumer platform) background preferred. • Bonus if you have DTC, telehealth, or consumer health experience. • Regulated healthcare products, pharmacy operations, or compounding experience. • People management experience. • Looker / Amplitude fluency.

🏖️ Benefits

• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats