Director, Creative Strategy

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $190k - $240k / year

⏰ Full Time

🔴 Lead

🎨 Creative Strategist

👻 Ghost score 0%

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hims & hers

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.

📋 Description

• Own creative strategy for the Hers brand across performance marketing channels • Use performance data, customer insights, and market trends to develop creative hypotheses, concepts, scripts, and production-ready briefs • Develop emotionally resonant, stigma-free creative that supports women throughout their healthcare journey • Establish standards for creative strategy and briefing grounded in customer insight, hypotheses, and measurable success criteria • Lead a multidisciplinary creative pod with editors, producers, and studio teams • Create feedback loops across Creative, Growth, and Media Buying to improve performance • Partner with Growth, Creative, and Analytics leaders to test, learn, and iterate using performance data • Partner with Product, Clinical, Legal, and Brand teams to ensure accurate, regulatory-compliant creative • Lead regular performance reviews covering wins, learnings, strategic pivots, and growth opportunities • Build repeatable creative frameworks to scale successful ideas across products, audiences, and markets • Operate within healthcare marketing guardrails with Legal, Medical, and Marketing teams

🎯 Requirements

• Strong portfolio of performance creative that has won at scale on paid social, including the work, supporting data, and customer insight • 8+ years of experience in creative strategy, content strategy, or performance creative • Experience leading teams and building creative functions • Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels • Strong understanding of platform-specific creative best practices • Deep data fluency and ability to identify actionable patterns in ad performance data • Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product functions • Experience with remote or distributed post-production teams • Strong ownership mindset and ability to move quickly, make decisions with imperfect information, and iterate based on performance • Exceptional business acumen connecting creative decisions to customer behavior, business performance, and long-term brand growth • Experience in telehealth, healthcare, weight loss, or another regulated or sensitive category (bonus) • Experience standing up in-house creative teams or transitioning work from external agencies (bonus) • Experience adapting and localizing winning creative across international markets (bonus) • Familiarity with UGC and creator-driven production models, including remote capture (bonus) • Legally authorized to work in the U.S. without restriction for any employer • Ability to work in the U.S. without requiring immigration sponsorship

🏖️ Benefits

• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats • Talent-first flexible/remote work approach