Director, Creative Strategy

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hims & hers

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.

📋 Description

• Own creative strategy for the Hims brand across performance marketing channels • Use performance data, customer insights, and market trends to develop creative hypotheses, concepts, scripts, and production-ready briefs • Develop authentic, approachable creative that helps men take action on their health • Establish standards for creative strategy and briefing grounded in customer insight, clear hypotheses, and measurable success criteria • Lead a multidisciplinary creative pod with editors, producers, and studio teams • Create feedback loops across Creative, Growth, and Media Buying to improve performance • Partner with Growth, Creative, and Analytics leaders to test, learn, and iterate using performance data • Partner with Product, Clinical, Legal, and Brand teams to ensure accurate, compliant creative • Lead regular performance reviews covering wins, learnings, strategic pivots, and growth opportunities • Build repeatable creative frameworks to scale successful ideas across products, audiences, and markets • Operate within healthcare marketing guardrails with Legal, Medical, and Marketing teams

🎯 Requirements

• Strong portfolio of performance creative that has won at scale on paid social, including the work, data, and customer insight behind it • 8+ years of experience in creative strategy, content strategy, or performance creative • Experience leading teams and building creative functions • Deep expertise developing creative for Meta, TikTok, YouTube, and other performance channels • Strong understanding of platform-specific creative best practices • Deep data fluency and ability to identify actionable patterns in ad performance data • Experience managing multidisciplinary creative teams and collaborating across marketing, design, and product functions • Experience collaborating with remote or distributed post-production teams • Strong ownership mindset and ability to move quickly and make decisions with imperfect information • Exceptional business acumen connecting creative decisions to customer behavior, business performance, and long-term brand growth • Experience in telehealth, healthcare, weight loss, or another regulated or sensitive category is a bonus • Experience standing up in-house creative teams or transitioning work from external agencies is a bonus • Experience adapting and localizing creative across international markets is a bonus • Familiarity with UGC and creator-driven production models, including remote capture, is a bonus • Candidates must be legally authorized to work in the U.S. without restriction for any employer

🏖️ Benefits

• Equity compensation for full-time roles • Unlimited PTO • Company holidays • Quarterly mental health days • Medical, dental, and vision benefits • Parental leave • Employee Stock Purchase Program (ESPP) • 401(k) with employer matching contribution • Offsite team retreats • Flexible/remote work approach