Growth Marketing Leader

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HireHawk

11 - 50 employees

🤝 B2B

🎯 Recruiter

B2B • Recruitment • Human Resources

HireHawk is a recruitment service that specializes in building fully vetted global teams for companies, significantly reducing hiring costs by up to 80%. They provide a comprehensive solution encompassing planning, sourcing, vetting, hiring, payroll management, and compliance, all designed to streamline the hiring process. HireHawk also focuses on optimizing the candidate experience with extensive screening, rapid sourcing, and competitive compensation packages, ensuring that every hire meets the specific needs of their clients.

📋 Description

• Develop and execute a comprehensive growth marketing strategy aligned with revenue targets • Drive qualified lead generation for staffing/BPO services • Build multi-channel acquisition strategies (paid media, outbound, inbound, partnerships, content, SEO) • Optimize funnel performance from lead generation to client acquisition • Create campaigns targeting hiring managers, HR leaders, and decision-makers • Improve MQL → SQL → Closed Won conversion rates • Align closely with Business Development and Sales teams • Design account-based marketing (ABM) strategies when appropriate • Own growth KPIs including CAC, CPL, pipeline value, and revenue contribution • Analyze campaign performance and continuously optimize ROI • Implement tracking systems and reporting dashboards • Run A/B testing and growth experiments • Strengthen brand positioning within staffing/RPO markets • Conduct market research and competitive analysis • Identify new verticals or geographic expansion opportunities

🎯 Requirements

• 8+ years of growth marketing experience • Proven experience in staffing agencies, recruitment firms, or RPO companies (required) • Strong understanding of B2B marketing and long sales cycles • Experience managing paid acquisition campaigns (LinkedIn Ads, Google Ads, etc.) • Experience building demand generation engines • Data-driven mindset with strong analytical skills • Experience leading cross-functional teams • Preferred • Experience scaling staffing firms in the U.S. market • Familiarity with CRM systems • Experience in account-based marketing (ABM) • Background in high-growth or startup environments

🏖️ Benefits

• Strategic leadership role with direct revenue impact • Opportunity to scale growth in a competitive market • Fully remote flexibility • Performance-driven culture

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