Paid Social Specialist

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Holafly

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

✈️ Travel

📡 Telecommunications

👥 B2C

💰 $112.9k Seed Round - Holafly on 2019-06

Travel • Telecommunications • B2C

Holafly is a travel connectivity provider that sells eSIMs and prepaid international SIM cards to travelers, enabling mobile data access across multiple countries without relying on traditional roaming plans. It operates primarily through an online storefront and targets consumers such as tourists and digital nomads who need short-term, flexible mobile data while abroad.

📋 Description

• Own and scale paid social strategy across Meta Ads and TikTok Ads, managing budgets across multiple international markets • Build, launch, and optimize full-funnel campaigns from awareness to conversion • Run structured creative testing cycles and iterate based on performance data • Monitor and act on ROAS, CPA, CTR, CPM, reach, and frequency metrics • Explore and pilot emerging paid social platforms such as Reddit and Pinterest • Collaborate with the broader paid media team to align strategy with Google Ads, Bing, and Apple Search Ads • Report on performance and scaling opportunities using attribution data and dashboards • Adapt paid social strategy market by market

🎯 Requirements

• At least 2 years of hands-on experience managing paid social campaigns at scale • Deep expertise in Meta Ads and TikTok Ads, including campaign structuring, creative testing, bidding strategies, and audience targeting • Working knowledge of other paid social platforms such as Reddit Ads or Pinterest Ads is highly valued • Strong command of reach, frequency, ROAS, CPA, CTR, CPM, and frequency capping • Proven track record managing full-funnel paid social strategies across multiple international markets and languages • High-level proficiency in both Spanish and English is mandatory • Structured approach to creative testing and iteration • Understanding of how creative drives paid social performance • Comfortable working with attribution data, dashboards, and reporting tools • Ability to manage paid social campaigns independently • Familiarity with Google Ads, Bing, and Apple Search Ads is a plus

🏖️ Benefits

• 100% Remote Freedom: Work autonomously from wherever you perform at your best • Generous PTO • Flexible schedules • Human-first culture • Unlimited learning budgets