Paid Media Strategist – Contract

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Aspire

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2018

💳 Fintech

🤝 B2B

🏦 Banking

💰 $100M Series C - Aspire on 2023-02

Fintech • B2B • Banking

Aspire is a fintech company that provides a finance stack for global businesses. It offers multi-currency business accounts, corporate smart cards, FX and global payments, expense and budget management, accounts receivable/payable tools, payroll and employer-of-record/contractor services, and API/integrations for automation. Aspire markets to startups, SMEs and mid-sized companies and emphasizes B2B features like relationship managers, accounting integrations, cashback/perks, and a Launchpad for incorporations. The company advertises trusted-by figures, regulatory status under the Payment Services Act exemption for account issuance, domestic money transfer and e‑money issuance, and positions itself as an alternative to banks and other fintechs.

📋 Description

• Lead paid influencer creative strategy across campaigns, including identifying the strongest content angles, hooks, formats, and testing opportunities based on client goals, platform best practices, and performance data. • Develop paid ad strategies that connect creative, audience targeting, budget allocation, campaign structure, and optimization plans into one clear recommendation for clients. • Partner with Sales, Strategy, and Client Services to support new business opportunities, helping shape paid media recommendations that strengthen proposals and help win deals. • Build client-facing materials and proposals that make paid media strategy clear, including budget allocations, targeting strategies, and flight schedules. • Educate clients on paid media strategy and campaign structure to ensure alignment. • Set up and manage campaigns end-to-end, including structure, targeting, creative deployment, and optimization. • Analyze and report on performance data, translating metrics like CPM, CPC, CTR, ROAS, and attribution into clear, actionable insights for clients. • Collaborate with campaign and account teams to align paid strategy with organic influencer content calendars. • Recommend creative formats (e.g., Reels, Stories, Partnership Ads, Whitelisting, Spark Ads) based on platform best practices and campaign goals.

🎯 Requirements

• Strong strategic background in paid social and creator/influencer content, with the ability to develop creative and ad strategies that drive measurable performance. • Proven ability to evaluate influencer content through a paid media lens, identifying what will perform, what needs to be optimized, and how to turn creator assets into effective paid ads. • Agency background in paid media (influencer or creator marketing agency experience is a strong plus). • Hands-on experience with Meta Ads Manager and TikTok Ads Manager (specifically whitelisting, allowlisting, and conversion-focused campaigns). • Strong analytical skills with the ability to translate performance data into clear, actionable insights for clients. • Self-directed and proactive, with the ability to context-switch across multiple accounts and manage budgets effectively. • Comfortable owning client relationships, leading strategy conversations, and presenting recommendations directly to stakeholders. • Familiarity with social commerce is a bonus.