Social Media Lead

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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Hook

WebsiteLinkedInAll Job Openings

11 - 50 employees

📱 Media

👥 B2C

💰 $3M Seed Round - Hook on 2025-03

Media • B2C

Hook is a mobile-first social music discovery app from Hook Music Inc. It lets users browse and remix short music “hooks,” participate in challenges and leaderboards, and engage with creator-driven audio content and filters. The platform is consumer-focused, emphasizing discovery, social sharing, and user-generated remixes and collaborations.

📋 Description

• Own Hook's social content strategy end to end, aligning with brand and product marketing narratives and building editorial calendars around cultural and music moments • Write culturally fluent copy for TikTok, Instagram, X, YouTube, and emerging platforms • Lead influencer and creator strategy, including sourcing, negotiating, briefing, managing creators, UGC campaigns, and amplification • Drive artist and label partnership activations with labels, management, DSPs, and other industry partners • Manage external agencies and creative collaborators for content creation and social media buying • Plan influencer campaign budgets with the Head of Growth and report on performance • Oversee community management and social listening across DMs, comments, and trends • Manage and mentor the social media coordinator • Plan and run integrated campaigns around product launches and marketing beats • Set KPIs and report on growth, engagement, conversion, and business outcomes • Art-direct content, provide creative feedback, and maintain Hook's brand identity

🎯 Requirements

• 3–5 years of experience in social media, including leading strategy and executing it • Proven experience growing brand channels directly • Exceptional copywriting ability with a distinctive, adaptable voice • Deep fluency in music and internet culture • Experience managing influencer/creator programs and external agencies, including budgets and performance social • Community management experience across DMs, comments, and fan interactions • Strong project management skills across internal teams, agencies, and partners • Comfort reading platform analytics, reporting clearly, and connecting social work to business outcomes • Ability to manage or develop junior talent • Resume and 2–3 examples of social work required for application