Director of Marketing Performance

🕒 August 21

⚜️ Louisiana – Remote

⚜️ Louisiana – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HOTWORX

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🧘 Wellness

👥 B2C

Wellness • B2C

HOTWORX is a membership-based fitness and wellness studio chain that combines heat and infrared energy with guided exercise delivered via virtual instructors. The brand operates as a franchised studio network with 800+ locations worldwide, offers memberships and free workout trials, promotes franchising opportunities, and provides studio location and sign-up services.

📋 Description

• Execute and optimize performance marketing strategies for qualified lead generation, membership growth, member retention, and systemwide performance • Collaborate with the Vice President of Franchise Performance Marketing on paid media, email, SMS, grassroots, and other lead-generation channels • Manage daily performance and accountability of paid media agencies, marketing vendors, and the approved SEO agency partner • Monitor Meta, Google, CTV, SEO, organic search, website, and landing-page performance • Analyze lead volume, cost per lead, advertising spend, lead quality, conversion performance, campaign pacing, attribution, and other KPIs • Identify underperforming studios, campaigns, markets, agencies, creative, and lead sources; develop optimization plans • Manage advertising budgets and campaign pacing • Support creative strategy using performance data, testing results, and market insights • Review campaign materials and perform quality assurance across paid media, email, SMS, landing pages, links, offers, dates, and disclaimers • Execute and optimize email and SMS marketing, including segmentation, testing, scheduling, deployment, reporting, and compliance • Develop and optimize member retention, engagement, re-engagement, and lifecycle marketing campaigns • Collaborate on franchisee-facing retention tools, resources, campaigns, and marketing solutions • Develop dashboards, scorecards, recurring reports, actionable recommendations, and training resources • Support major HOTWORX brand and marketing initiatives, events, conventions, photoshoots, and competitions • Collaborate with Marketing, Creative, Operations, IT, franchise support teams, and external agency partners • Continuously improve campaign performance, agency accountability, lead generation, retention, reporting, workflows, and efficiency

🎯 Requirements

• Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field preferred • 5+ years of experience in performance marketing, digital marketing, lead generation, or a related marketing role • Working knowledge of paid media platforms and strategies, including Meta, Google, and CTV advertising • Experience managing or working directly with digital marketing agencies, vendors, or external partners • Experience with email and SMS marketing, including campaign execution, testing, performance analysis, and optimization • Strong analytical skills with the ability to interpret marketing data, identify trends and performance gaps, and translate findings into actionable recommendations • Working knowledge of SEO, website analytics, digital lead attribution, and marketing performance measurement • Strong project management, organization, prioritization, critical-thinking, and attention-to-detail skills • Strong written and verbal communication skills, including writing, editing, and proofreading • Ability to effectively collaborate with cross-functional teams and external agency partners in a fast-paced environment • Experience with CRM, marketing automation, email marketing, analytics, and related marketing technology platforms preferred • Franchise, fitness, membership-based business, or multi-location marketing experience is a plus but not required

🏖️ Benefits

• Monthly Performance-Based Bonus Opportunity • 80% employer-paid medical, dental, and vision benefits for employee • 401(k) contributions and eligibility for Colonial Life opportunities • Corporate gym membership and corporate spa services • Flexible Time Off • Paid holidays • Training and support for success • Remote work / telecommuting 100% of the time