Lead Marketer – AI Usage Automation

🔥 9 minutes ago

🇺🇸 United States – Remote

💵 $122.4k - $195.8k / year

⏰ Full Time

🟠 Senior

🤖 Artificial Intelligence

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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HubSpot

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

📣 Marketing

B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

📋 Description

• Define the strategy for AI-powered customer automation, including target customers, outreach triggers, communication goals, and customer-journey alignment • Design ideal customer experiences and define required data inputs • Translate strategy into briefs for engineering and technical partners and propose architecture improvements • Bring technical and business stakeholders together to define requirements, establish ways of working, connect teams, and resolve competing priorities • Write and quality-assure email and in-app outputs • Review AI-generated prompt outputs for clarity, usefulness, accuracy, and alignment with customer outcomes • Own experiment design, including hypotheses, treatment and control groups, measurement windows, and success criteria • Analyze program performance and experiment results to identify insights and recommend improvements • Build executive narratives through readout decks, QBR materials, and senior leadership briefings • Develop repeatable approaches, frameworks, and learnings to scale effective digital customer experiences

🎯 Requirements

• Proven experience developing and executing digital usage communications across email automation and in-product communications • Deep knowledge of digital customer journeys, audience engagement, experimentation, and optimization • Experience using data and performance insights to make marketing decisions and improve results • Experience partnering across functions to move complex initiatives from strategy through execution • Ability to work independently through ambiguity, prioritize effectively, and turn unclear opportunities into actionable plans • Strong communication skills with technical and non-technical partners • Experience designing AI-powered, highly personalized customer experiences • Experience evaluating AI-generated content or prompt outputs for customer-facing experiences • Familiarity with building conversational AI, avatar, and chatbot experiences (nice-to-have) • Experience partnering on the architecture or technical design of scalable digital customer journeys (nice-to-have)

🏖️ Benefits

• Cash compensation may include base salary, on-target commission for eligible roles, and annual bonus targets for eligible roles • Some roles are eligible to participate in HubSpot’s equity plan and receive restricted stock units (RSUs) • Some roles may be eligible for overtime pay • Benefits and perks to help employees grow better • Flexible work arrangements and connection-focused in-person events • Accommodation support for travel limitations or other reasons • Disability accommodations or assistance during the hiring process