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Senior Brand Designer

Job not on LinkedIn

🔥 2 minutes ago

🏄 California, Illinois, +8 more states – Remote

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💵 $135k - $160k / year

⏰ Full Time

🟠 Senior

👗 Brand Designer

👻 Ghost score 4%

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Logo of Huckleberry Labs

Huckleberry Labs

11 - 50 employees

🧘 Wellness

👥 B2C

🛍️ eCommerce

💰 $12.5M Series A on 2021-11

Wellness • B2C • eCommerce

Huckleberry Labs is a company that offers an innovative baby tracking application, Huckleberry, designed to assist parents in managing sleep schedules and routines for their children. The app focuses on predicting when a baby is tired but not overly so, helping parents optimize nap times using their proprietary SweetSpotÂŽ method. Huckleberry Labs combines the expertise of sleep experts, data scientists, and experienced parents to provide personalized, insightful advice tailored to individual children's developmental stages and habits. The app supports parents by tracking daily activities like feeding and diaper changes, aiming to simplify the chaotic early parenting months with practical tools and expert insights.

📋 Description

• Partner with Product, Marketing, and Engineering to create a cohesive Huckleberry brand experience across the app, App Store, huckleberry.com, campaigns, paid media, lifecycle, content, and other brand touchpoints • Help maintain and expand a flexible brand system that scales with business needs • Collaborate with the Creative Director to define Huckleberry's visual identity across experiences and channels • Champion the brand and establish a consistent, distinctive point of view across the organization • Partner with Product Design to bring the brand into the product experience • Brief and collaborate with external partners across illustration, motion, video, and agency engagements • Design through iteration, experimentation, audience insights, and performance data • Ensure consistency across marketing channels and identify opportunities to evolve the visual system • Provide thoughtful feedback across Marketing, Product, and Design teams • Help define and evolve Huckleberry's visual identity across the business • Contribute to brand refresh and website redesign initiatives • Develop the brand system in Figma and design individual campaigns and experiences

🎯 Requirements

• Minimum of 8 years of experience in visual design, in-house or in an agency setting • Strong understanding of typography, color, layout, composition, and visual hierarchy • Creative focus on visual design across web, mobile product, digital campaigns, video, and print • Portfolio of strong branding work across varied contexts, with a focus on brand systems • Experience working with motion designers to conceptualize and build motion as part of a broader brand system • Strong communication skills and ability to collaborate with designers and non-designers • Curiosity to stay current with evolving design tools and techniques • Ability to develop an original, opinionated visual point of view • Track record collaborating with design, marketing, and business partners to translate project needs, audience insights, and constraints into design decisions • Ability to balance multiple projects and independently prioritize based on project objectives and business goals • Ability to thrive in a fast-paced, high-growth environment • Proactive, self-directed work style and ability to operate independently on a small team

🏖️ Benefits

• Equity • Unlimited PTO • Health insurance • Vision insurance • Dental insurance • Paid parental leave for primary and secondary caregiver • 401(k) match

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