Associate, Brand Strategy and Activation

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $71.1k - $97.8k / year

⏰ Full Time

🟡 Mid-level

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation • Translate brand strategies into campaigns, communications, experiences, and customer touchpoints • Coordinate implementation of major brand initiatives across marketing, communications, customer experience, digital, media, and business teams • Identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience • Develop and maintain playbooks, toolkits, guidelines, templates, training materials, and adoption resources • Support education, training, and engagement efforts for consistent application of brand strategy • Facilitate stakeholder meetings and document decisions and action items • Drive accountability across teams and keep initiatives moving forward • Support brand strategy governance and provide guidance on positioning, messaging, visual identity, and tone of voice • Partner with internal teams and agency partners on brand initiatives and activation • Monitor brand health, campaign, and activation performance metrics • Identify risks, dependencies, and opportunities, elevate issues, and help drive solutions

🎯 Requirements

• Bachelor's degree • 3+ years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or a related field • Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives • Understanding of brand positioning, messaging frameworks, and brand management principles • Strong project management, communication, and collaboration skills • Strong written, verbal, presentation, and relationship-building skills • Ability to collaborate effectively across cross-functional teams • Ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment • Comfort operating in ambiguity and helping define plans, processes, and next steps • Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information • Self-provided internet service with at least 25 Mbps download and 10 Mbps upload speed • Preferred: Degree in Marketing, Communications, Business, or related field • Preferred: Experience in healthcare, insurance, financial services, consumer packaged goods, or another regulated industry • Preferred: Experience developing briefs, activation plans, training materials, playbooks, toolkits, or brand guidance resources • Preferred: Experience leveraging consumer and market insights for strategic decision-making • Preferred: Experience in a highly matrixed organization, agency environment, or client-services setting • Preferred: Experience supporting large-scale brand launches, rebrands, integrated marketing campaigns, or enterprise transformation initiatives • Preferred: Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes • Preferred: Experience working with creative agencies or external partners • Preferred: Experience facilitating workshops, training sessions, or stakeholder working meetings

🏖️ Benefits

• Bonus incentive plan based on company and/or individual performance • Medical benefits • Dental benefits • Vision benefits • 401(k) retirement savings plan • Paid time off • Company holidays • Personal holidays • Paid parental leave • Paid caregiver leave • Short-term disability • Long-term disability • Life insurance • Work-from-home arrangement • Occasional travel to Humana offices for training or meetings