Associate Brand Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $103k - $119k / year

⏰ Full Time

🟡 Mid-level

💃 Brand Manager

👻 Ghost score 0%

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Nordic Naturals

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1995

🏥 Healthcare

🍽️ Food & Beverage

🏭 Manufacturing

Healthcare • Food & Beverage • Manufacturing

Nordic Naturals is a consumer health company that develops, manufactures, and sells omega-3 fish and algae oil supplements, vitamins, minerals, probiotics, and gummy formulations for people and pets. Founded in 1995, the brand emphasizes purity, freshness, potency, and evidence-informed formulations, sells direct-to-consumer through e-commerce subscriptions and retail channels, and offers professional and veterinary product lines.

📋 Description

• Help develop and execute portfolio growth strategies aligned with company objectives and brand priorities • Analyze syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop recommendations • Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management • Develop new product concepts from ideation through commercialization using the stage-gate innovation process • Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution • Drive product renovation initiatives, including reformulations, packaging enhancements, retailer exclusives, and line extensions • Identify consumer insights, market trends, and whitespace opportunities to inform innovation and portfolio growth • Partner with Brand Managers and agency partners on integrated marketing campaigns, creative assets, and media plans • Contribute to annual brand plans, promotional calendars, and retailer marketing programs • Develop product positioning, messaging, launch materials, and sales support tools across digital, retail, practitioner, and eCommerce channels • Ensure marketing initiatives reinforce Nordic Naturals' premium brand positioning and scientific credibility • Adapt to evolving business priorities and contribute wherever needed to achieve team objectives

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field required; MBA preferred • 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management • Strong analytical skills • Experience supporting new product innovation and stage-gate commercialization processes • Strong creative judgment and experience supporting integrated marketing campaigns • Demonstrated ability to lead cross-functional teams, influence stakeholders, and keep projects on track • Excellent interpersonal, communication, and presentation skills • Strong organizational skills with the ability to manage multiple projects simultaneously • Proficiency with MS Office and advanced Excel and PowerPoint skills • Dietary supplement or CPG experience preferred • Experience with syndicated market data such as SPINS, Circana, or Nielsen preferred • Collaborative team player who thrives in a fast-paced environment, embraces ambiguity, and builds structure where needed