Global Brand Manager, Product Strategy

🕒 Yesterday

🇺🇸 United States – Remote

💵 $62.2k - $100.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

👻 Ghost score 0%

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Stanley Black & Decker, Inc.

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1843

🚘 Automotive

🏗️ Construction

📦 Logistics

💰 Post-IPO Debt on 2023-03

Automotive • Construction • Logistics

Stanley Black & Decker, Inc. is a leading global provider of tools, outdoor products, and industrial solutions. Known for its iconic brands such as DEWALT, CRAFTSMAN, and Stanley, the company offers a wide range of tools and solutions for various industries, including engineered fastening and manufacturing technologies. Headquartered in New Britain, Connecticut, Stanley Black & Decker is committed to innovation, sustainability, and empowering people through its community initiatives. The company plays a significant role in the skilled trades sector, focusing on upskilling and inclusive culture, aiming for a positive impact on both the planet and its people.

📋 Description

• Plan, develop and execute comprehensive brand marketing strategy • Support product launch planning, product naming and messaging, photography and video, and collateral development • Create a vision and roadmap for the future of the brand • Elevate brand positioning to achieve brand KPIs, including share and perception change • Manage brand marketing campaigns, including content and full campaign toolkit creation, optimization and reporting • Work with cross-functional teams and vendor partners to improve end-user experience across online and offline touchpoints • Enroll and engage product and commercial partners and senior leadership in proposed plans • Coordinate with cross-functional teams and agency partners to develop and deliver dynamic content • Partner with research teams to create user-based, benefit-driven campaigns • Work with the Global Marketing Digital team on objectives, KPI alignment and tracking of the digital ecosystem • Recommend improvements to digital executions • Work with internal sales and channel teams to develop brand partnerships and drive business growth at key retailers • Develop media approaches and plans with internal and external agencies

🎯 Requirements

• 3+ years of brand marketing experience • Bachelor’s degree in marketing or communications a plus • Experience in brand campaign development and execution • Experience launching brand marketing campaigns • Experience developing content and messaging strategies • Experience leveraging insights to drive decisions • Experience optimizing and reporting on performance • Strong business acumen • Financial and budget management skills • Consistent and effective communication throughout the organization • Travel 15%

🏖️ Benefits

• Medical insurance • Dental insurance • Life insurance • Vision insurance • Disability benefits • 401(k) • Employee Stock Purchase Plan • Paid time off, including paid vacation, holidays and personal days • Tuition reimbursement • Wellness program • Discounts on Stanley Black & Decker tools and products • Discount programs for vendors and partners • Career growth opportunities and multiple career paths • Digital learning portal • Lean Academy and online university • Certificates and specializations from colleges and universities • Volunteerism and giving-back opportunities • Sustainable business practices • Annual merit increases may be available