Senior Lead Brand Marketing Partnership

🕒 Yesterday

🤠 Texas – Remote

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💵 $140k - $180k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

👻 Ghost score 0%

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Logo of Group O

Group O

1001 - 5000 employees

📣 Marketing

📦 Logistics

💼 Consulting

Marketing • Logistics • Consulting

Group O is a business process outsourcing company that specializes in a variety of services including supply chain management, packaging solutions, device lifecycle management, and incentives and rebates management. They offer comprehensive third-party logistics (3PL) services such as kitting and assembly, inventory management, and fulfillment. Additionally, Group O provides advanced packaging solutions including custom packaging, sustainable materials, and packaging equipment. Their offerings extend to incentive marketing and tech solutions like call center support and reward card programs. Group O is committed to diversity and social responsibility, ensuring inclusion at all levels and engaging in charitable activities and sustainability initiatives. As a minority-owned business, Group O supports industries in achieving diversity spending goals and environmental stewardship.

📋 Description

• Establish and communicate the strategic direction for partnership activation • Identify and drive large-scale sponsorship opportunities • Lead comprehensive activation programs with business, brand, creative, social media, and experiential teams • Refine B2C and B2B brand investment strategies with internal teams and external agencies • Manage and activate content and third-party partner relationships • Collaborate with external communications teams to drive earned media and incremental reach • Drive customer acquisition and churn-reduction initiatives • Align partnership initiatives with comprehensive go-to-market strategies • Analyze performance metrics and partnership investments with analytics and insights teams • Coach and mentor the team • Manage activation budgets and maximize partnership investment effectiveness • Present partner activation updates, insights, recommendations, and ROI measurement plans to senior leadership • Approximately 25%–50% domestic travel • Approximately 12 months planned, with potential extension

🎯 Requirements

• Required: College degree or equivalent experience • 7–10 years of proven experience in partnership management, marketing, or a related field, with a strong track record of driving successful activations • Exceptional leadership and team development skills • Strong analytical skills with experience in performance measurement and ROI analysis • Excellent communication and stakeholder management abilities • Ability to work collaboratively across diverse teams and functions • Strategic thinker with a results-oriented mindset

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