Senior Associate Brand Manager, Innovation

🕒 September 11

🇺🇸 United States – Remote

💵 $120k - $125k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

Apply Now
Find Similar Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Logo of Bolthouse Farms

Bolthouse Farms

1001 - 5000 employees

🏥 Healthcare

🏭 Manufacturing

🌾 Agriculture

Healthcare • Manufacturing • Agriculture

Bolthouse Farms is a company committed to creating healthier food products, specializing in beverages, dressings, and fresh carrots. With a longstanding history rooted in carrot farming, Bolthouse Farms offers a variety of nutritious options designed to help consumers make better dietary choices. They emphasize quality and innovation in their product offerings, aiming to provide goodness in every bite or sip.

📋 Description

• Monitor consumer behavior, cultural shifts, competitive activity, and emerging beverage trends to identify innovation opportunities • Evaluate innovation ideas based on consumer interest, brand fit, business potential, and ability to bring them to market • Lead development and refinement of assigned concepts, including consumer proposition, benefits, reasons to believe, naming, claims, flavors, formats, and packaging • Partner with Consumer Insights to develop learning plans, synthesize findings, and translate research into recommendations • Present concept recommendations to cross-functional partners and leadership • Lead the Marketing workstream for assigned innovation projects through commercialization • Coordinate with R&D, Supply Chain, Operations, Finance, Sales, Legal, Regulatory, and Commercialization teams • Identify risks, resolve issues, and escalate decisions affecting timing, cost, product quality, or consumer proposition • Develop launch plans and lead activations including experiential events, sampling, retailer programs, and influencer support • Develop business cases involving pricing, volume assumptions, costs, margins, and financial opportunity • Create innovation materials and product stories for customer presentations, internal alignment, and project decisions

🎯 Requirements

• 2–5 years of experience in brand marketing, innovation, product development, or a related field • Proven ability to influence and coordinate cross-functional partners without direct authority • Strong project-management skills, including independently leading assigned projects and managing multiple workstreams • Experience using consumer research, category insights, and marketplace trends to develop concepts and guide recommendations • Strong analytical and financial acumen, including experience with pricing, volume, cost, and margin assumptions • Experience leading or supporting new products from early-stage concept through commercialization and launch • Experience supporting integrated product launches and launch-specific activations • Strong communication and storytelling skills • CPG, food, beverage, or wellness experience strongly preferred

🏖️ Benefits

• Annual bonus opportunity • Medical, Dental & Vision • Group Life and AD&D • Voluntary Life and AD&D • Group Short & Long-Term Disability • 401(k) • Paid Time Off • Flexible Spending Accounts • Employee Assistance Program • Gym Membership Discounts

Apply Now

Similar Jobs

🕒 September 4

IRCA Group

1001 - 5000

🍽️ Food & Beverage

🏭 Manufacturing

Brand Specialist driving chef activations and demand creation for IRCA Group’s bakery, pastry, and ice cream ingredients. Supporting gourmet brands, product adoption, launches, and sales effectiveness across U.S. markets.

🕒 September 4

GitLab

1001 - 5000

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

Talent Brand Manager shaping employer storytelling, recruitment campaigns, and candidate experiences for GitLab’s DevSecOps platform. Translating GitLab’s employer value proposition into engaging, inclusive content.

🇺🇸 United States – Remote

💵 $95.2k - $160.8k / year

💰 Secondary Market on 2020-11

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

🕒 September 4

GitLab

1001 - 5000

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

Senior Talent Brand Manager shaping GitLab’s employer brand through recruitment marketing and integrated campaigns. Strengthening candidate experiences for the company’s DevSecOps orchestration platform.

🕒 August 28

Thumbtack

1001 - 5000

🏪 Marketplace

☁️ SaaS

Senior Brand Manager shaping pro-focused brand strategy for Thumbtack’s home-services marketplace. Leading positioning, insights, creative direction, and AI-enabled brand content.

🇺🇸 United States – Remote

💵 $125k - $161.7k / year

💰 $75M Debt Financing - Thumbtack on 2024-07

⏰ Full Time

🟠 Senior

💃 Brand Manager

🕒 August 28

Highland Electric Fleets

51 - 200

🚘 Automotive

📦 Logistics

🚗 Transport

Senior Brand Manager leading Highland Electric Fleets’ brand, content, LA28 activation, and product messaging. Supporting sales of Electrification-as-a-Service to school districts, municipalities, and fleet operators.

Developed by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com
Follow Remote Rocketship on LinkedInFollow Remote Rocketship on InstagramFollow Remote Rocketship on FacebookFollow Remote Rocketship on TikTok