Senior Associate Brand Manager, Innovation

🔥 11 minutes ago

🇺🇸 United States – Remote

💵 $120k - $125k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Bolthouse Farms

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🏭 Manufacturing

🌾 Agriculture

Healthcare • Manufacturing • Agriculture

Bolthouse Farms is a company committed to creating healthier food products, specializing in beverages, dressings, and fresh carrots. With a longstanding history rooted in carrot farming, Bolthouse Farms offers a variety of nutritious options designed to help consumers make better dietary choices. They emphasize quality and innovation in their product offerings, aiming to provide goodness in every bite or sip.

📋 Description

• Monitor consumer behavior, cultural shifts, competitive activity, and emerging beverage trends to identify innovation opportunities • Evaluate innovation ideas based on consumer interest, brand fit, business potential, and ability to bring them to market • Lead development and refinement of assigned concepts, including consumer proposition, benefits, reasons to believe, naming, claims, flavors, formats, and packaging • Partner with Consumer Insights to develop learning plans, synthesize findings, and translate research into recommendations • Present concept recommendations to cross-functional partners and leadership • Lead the Marketing workstream for assigned innovation projects through commercialization • Coordinate with R&D, Supply Chain, Operations, Finance, Sales, Legal, Regulatory, and Commercialization teams • Identify risks, resolve issues, and escalate decisions affecting timing, cost, product quality, or consumer proposition • Develop launch plans and lead activations including experiential events, sampling, retailer programs, and influencer support • Develop business cases involving pricing, volume assumptions, costs, margins, and financial opportunity • Create innovation materials and product stories for customer presentations, internal alignment, and project decisions

🎯 Requirements

• 2–5 years of experience in brand marketing, innovation, product development, or a related field • Proven ability to influence and coordinate cross-functional partners without direct authority • Strong project-management skills, including independently leading assigned projects and managing multiple workstreams • Experience using consumer research, category insights, and marketplace trends to develop concepts and guide recommendations • Strong analytical and financial acumen, including experience with pricing, volume, cost, and margin assumptions • Experience leading or supporting new products from early-stage concept through commercialization and launch • Experience supporting integrated product launches and launch-specific activations • Strong communication and storytelling skills • CPG, food, beverage, or wellness experience strongly preferred

🏖️ Benefits

• Annual bonus opportunity • Medical, Dental & Vision • Group Life and AD&D • Voluntary Life and AD&D • Group Short & Long-Term Disability • 401(k) • Paid Time Off • Flexible Spending Accounts • Employee Assistance Program • Gym Membership Discounts