Senior Brand Manager

🔥 12 hours ago

🌐 United States, Canada, +1 more countries – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote 🇵🇭 Philippines – Remote

💵 $125k - $161.7k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

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Thumbtack

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏪 Marketplace

☁️ SaaS

💰 $75M Debt Financing - Thumbtack on 2024-07

Marketplace • SaaS

Thumbtack is an online marketplace that connects homeowners with local service professionals for home maintenance, repairs, remodeling, and other home projects. The platform lets customers describe projects in their own words, browse local pros across many trades (e. g. , cleaners, handymen, plumbers, electricians, painters, HVAC, contractors, landscapers), view reviews and cost estimates, message pros without sharing contact details until messaging, and offers a guarantee up to $2,500 if a job isn't done as agreed. Thumbtack provides consumer-facing apps and a separate pro-focused experience with resources, community, and tools for professionals to manage leads and reviews. It covers every county in the U. S. and emphasizes project guides, cost guides, and home maintenance plans.

📋 Description

• Lead foundational workstreams to roll out the new brand playbook, including pro positioning and content strategy • Educate and train partner teams and refresh brand artifacts as the market and learnings evolve • Identify high-leverage brand growth opportunities on the pro side and translate them into creative briefs and strategic direction • Own pro brand insights work, including audience deep dives, creative experimentation, competitive analysis, and brand health tracking • Partner with Marketing and Communications channel owners on integrated content strategy and creative calendars • Build cross-functional relationships across product, service, and sales organizations to communicate brand vision and align priorities • Lead brand support for AI-driven content, including prompts, skills, brand review systems, and scaling infrastructure • Orchestrate brand strategy and creative work for campaign launches, product launches, and major events such as the annual Pro Summit • Serve as a senior voice on the Brand Strategy team, setting standards and driving alignment with leadership and stakeholders

🎯 Requirements

• 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging; experience marketing to SMBs is a plus • Experience defining and implementing brand strategy, including brand promises, positioning frameworks, playbooks, and messaging architecture • Experience setting brand vision and roadmap, operating upstream of campaigns and influencing broader organizational brand thinking • Experience designing and managing brand health measurement programs, including brand tracking, awareness, perception, and brand lift • Strong creative judgment and experience writing creative briefs, guiding creative agencies and in-house studios, and partnering with creative teams • Experience designing and running creative experimentation programs • Analytical rigor; ability to plan and execute research with internal or external research partners and synthesize quantitative and qualitative data into insights, recommendations, and business cases