Brand Marketing Manager – Societies

🔥 12 hours ago

🌐 United States, United Kingdom – Remote

🇺🇸 United States – Remote 🇬🇧 United Kingdom – Remote

🐊 Florida, New Jersey, +3 more states – Remote

🐊 Florida – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote ⚔️ Virginia – Remote

💵 $93k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

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CFA Institute

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1947

📚 Education

💸 Finance

🤝 Non-profit

Education • Finance • Non-profit

CFA Institute is a global not-for-profit organization that provides finance education for investment professionals. It offers a diverse range of programs and certificates designed to meet the needs of finance professionals across various career stages and specializations, including the CFA Program, which is known for equipping individuals with the skills necessary for the investment industry. The institute promotes high standards of ethics and professional conduct, and it is involved in research and policy advocacy to shape the future of the finance industry. CFA Institute also facilitates professional networking and offers membership benefits for finance professionals worldwide.

📋 Description

• Serve as the primary connection point between Global Brand Marketing, Global Society Relations & Operations, and CFA Societies for society-facing brand activation and marketing enablement • Support development and execution of the society activation roadmap aligned with enterprise priorities, audience strategies, and market investment plans • Translate marketing strategies, campaigns, and enterprise priorities into practical activation models, guidance, and resources • Develop and improve scalable activation playbooks, toolkits, implementation frameworks, and participation models • Coordinate with Brand Marketing, Society Relations, Communications, Membership, and other enterprise teams • Build relationships with society leaders, staff, marketers, and regional stakeholders; gather feedback and market insights • Establish and manage activation planning, intake, communication, and feedback processes • Support consistent application of CFA Institute brand standards and coordinate brand reviews, approvals, and risk mitigation • Identify compliance challenges and improve guidance, training, templates, and support resources • Design and support training programs, office hours, webinars, workshops, conference content, and self-service resources • Promote adoption of resources and share best practices, case studies, and successful activation approaches • Own and improve the Society marketing asset ecosystem, including digital asset management platforms • Define and track adoption, participation, activation quality, engagement, and other success measures • Evaluate activation outcomes and identify opportunities to improve effectiveness and expand successful approaches • Support reporting and insight-sharing practices demonstrating the impact of society activation efforts • Manage assigned vendors, agencies, budgets, timelines, and project deliverables • Ensure external resources and agency engagements support scalable capability development, knowledge transfer, and sustainable outcomes

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or a related discipline, or an equivalent combination of education and experience • Demonstrated experience in integrated marketing, brand activation, regional or field marketing, partnership marketing, or a related area • Experience coordinating and delivering multi-market or global marketing programs within a complex, matrixed organization • Experience translating established strategies into locally relevant execution • Professional experience working with chapters, affiliates, franchises, member organizations, regional offices, strategic partners, or similar distributed networks strongly preferred • Experience developing enablement programs, toolkits, training resources, activation frameworks, or other scalable approaches supporting adoption across distributed stakeholder groups • Strong understanding of brand strategy • Ability to translate global marketing initiatives into locally relevant activation while maintaining brand consistency • Ability to build relationships, influence stakeholders, and drive adoption without direct authority in a matrixed environment • Demonstrated success managing complex projects, budgets, agencies, vendors, and multiple concurrent workstreams • Knowledge of financial services, professional education, membership organizations, or association environments preferred • High proficiency in Microsoft Office • Familiarity with project management and collaboration platforms • Ability to communicate effectively with stakeholders across multiple regions and time zones, adapting communication style and approach to different cultural and business contexts

🏖️ Benefits

• Eligibility for an annual incentive bonus • 12% employer contribution to a 401(k) or pension plan • Comprehensive medical benefits package • Health coverage • Generous time off • Competitive retirement plans • Flexible work options • Wellbeing and development programs