Engagement Marketing Lead

Job not on LinkedIn

🔥 15 minutes ago

🇺🇸 United States – Remote

💵 $126.3k - $173.7k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

⚕️ Healthcare Insurance

Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Identify and develop member-centric strategies to accelerate business goal achievement. • Plan and recommend engagement strategies based on quantitative analyses of consumer databases. • Provide thought and change partners to drive engagement improvements. • Advise executives on functional strategies for member engagement.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience. • Minimum of 8 years of experience in marketing lifecycle or customer engagement. • Demonstrated 5 years experience in performance analyses and leveraging data to inform marketing strategies and drive performance. • Proven ability to manage multiple projects simultaneously with strong attention to detail. • Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery. • Demonstrated ability to drive cross-functional initiatives from strategic planning through execution and measurement. • Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes. • Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input. • Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts. • Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve.

🏖️ Benefits

• medical • dental and vision benefits • 401(k) retirement savings plan • time off (including paid time off, company and personal holidays, paid parental and caregiver leave) • short-term and long-term disability • life insurance • many other opportunities