Lead, Prevention Marketing

🔥 0 minutes ago

🐎 Kentucky, Tennessee – Remote

🐎 Kentucky – Remote 🎸 Tennessee – Remote

💵 $126.3k - $173.7k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Define pod-level strategy for engagement campaigns aligned with enterprise goals and member needs • Lead end-to-end execution of multichannel marketing initiatives across email, mail, SMS, app, web, call center, and IVR • Ensure timely delivery and measurable impact of marketing initiatives • Develop hypotheses, run experiments, and apply insights to optimize campaign performance • Facilitate agile ceremonies including sprint planning, stand-ups, and retrospectives • Remove blockers and escalate dependencies for cross-functional collaboration and timely decisions • Collaborate with product, analytics, and channel teams to embed NBA logic and personalization into member journeys • Support reporting and performance tracking • Surface insights and recommendations to inform future strategy and roadmap evolution • Plan, recommend, implement, and optimize member marketing communications using quantitative analysis of consumer databases and external data sources • Develop data-driven insights into member behaviors, buying preferences, and patterns • Identify and communicate initiatives that enhance the positioning and offering of products and services to members • Perform analytic functions including data modeling, data management, and reporting solutions • Advise executives on functional strategies and significant matters • Exercise independent judgment and decision-making on complex issues under minimal supervision

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience • 5+ years of experience in lifecycle or customer engagement marketing • 2+ years of experience leading agile teams or cross-functional pods • Strong understanding of omni-channel marketing and journey orchestration • Experience with marketing automation platforms and CRM tools • Excellent facilitation, prioritization, and problem-solving skills • Experience in healthcare, insurance, or other regulated industries • Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies, such as Adobe Experience Platform and Pega • Exposure to agile marketing operating models and performance optimization frameworks • Live within 50 miles of Louisville, KY or Nashville, TN • Must be willing to work EST hours, typically 8am–5pm EST • Minimum home internet speed of 25 Mbps download and 10 Mbps upload • Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information • Must be willing to occasionally travel to Humana offices for training or meetings

🏖️ Benefits

• Bonus incentive plan based on company and/or individual performance • Medical benefits • Dental benefits • Vision benefits • 401(k) retirement savings plan • Paid time off • Company holidays • Personal holidays • Paid parental leave • Paid caregiver leave • Short-term disability • Long-term disability • Life insurance • Personal wellness support • Smart healthcare decision support