Senior Associate, Marketing Data Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $104k - $143k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Participate in cross-functional marketing pods to support campaign planning, execution, and measurement through data expertise • Define and manage metadata for new marketing campaigns • Serve as Data Steward for marketing data products, including daily monitoring and metric generation to assess and improve data quality • Establish and maintain preventive and detective data quality controls • Validate seamless data flow from campaign setup through analytics and reporting systems • Guide teams in leveraging data for targeting, personalization, and performance insights • Conduct data assessments to identify gaps and collaborate with data design and product owners on solutions • Define audience logic and translate requirements into specifications for audience selection teams • Support campaign and journey testing by validating data capture, audience logic, and downstream analytics readiness

🎯 Requirements

• Bachelor’s degree in information systems, Data Science, Business Administration, or a related field, or 7+ years of relevant experience in lieu of a degree • 3–5 years of experience in data management, data stewardship, or analytics • Strong understanding of data quality principles, including preventive and detective controls • 2+ years of experience in SQL • Proficiency working in relational databases or cloud data platforms such as Oracle or Databricks • Experience documenting metadata and managing data lineage for marketing campaigns or analytics use cases • Ability to collaborate with marketing pods, data engineering, and analytics teams • Strong problem-solving skills, proactive mindset, and attention to detail • Excellent communication skills and ability to translate technical concepts for non-technical stakeholders • Hands-on experience with marketing and/or customer interaction data preferred • Working knowledge of CMS Star Ratings, HEDIS, and CAHPS measures preferred • Experience with wellness, rewards, or incentive-based member engagement programs, such as Go365, preferred • Experience translating marketing and business needs into data requirements, user stories, acceptance criteria, and scalable data solutions preferred • Experience with campaign tracking, audience logic, and journey testing preferred • Experience in data stewardship or data governance within marketing or customer analytics preferred • Familiarity with Azure, AWS, GCP, modern data stack tools, campaign management systems, customer journey platforms, and audience segmentation tools preferred • Experience with large datasets, particularly in healthcare or financial services, preferred • Exposure to metadata management tools and practices preferred • Understanding of marketing measurement frameworks and campaign attribution models preferred • Experience with Power BI or Tableau preferred • Experience in healthcare or regulated industries preferred • Familiarity with CRM platforms and member journey mapping preferred • Knowledge of HIPAA and data privacy standards preferred • Experience with A/B testing and optimization strategies preferred • Minimum home internet speed of 25 Mbps download and 10 Mbps upload • Dedicated workspace without ongoing interruptions to protect member PHI/HIPAA information

🏖️ Benefits

• Bonus incentive plan based on company and/or individual performance • Medical, dental and vision benefits • 401(k) retirement savings plan • Paid time off • Company and personal holidays • Paid parental and caregiver leave • Short-term and long-term disability • Life insurance • Personal wellness and smart healthcare decision support • Occasional travel to Humana offices for training or meetings