Senior Associate, Retention Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $94.9k - $130.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Execute and optimize multi-channel campaigns across email, mail, SMS, app, web, call center, and IVR • Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals • Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams • Analyze campaign performance to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence • Support journey mapping and personalization, including NBA logic and content orchestration • Integrate member feedback and behavioral signals into campaign enhancements • Ensure brand consistency and compliance across onboarding kits, pharmacy communications, and educational materials • Assist with agile pod operations, including sprint planning, backlog grooming, and deliverable tracking • Contribute to reporting and performance tracking for strategic decisions and roadmap iterations

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience • Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing • Ability to manage multiple projects simultaneously with strong attention to detail • Hands-on experience with CRM platforms and marketing automation tools • Analytical mindset and ability to leverage data to inform marketing strategies and drive performance • Ability to operate on Eastern Standard Time (EST) hours • Minimum download speed of 25 Mbps and upload speed of 10 Mbps for home internet • Dedicated workspace without ongoing interruptions to protect member PHI / HIPAA information

🏖️ Benefits

• Bonus incentive plan based on company and/or individual performance • Medical, dental, and vision benefits • 401(k) retirement savings plan • Paid time off • Company and personal holidays • Paid parental and caregiver leave • Short-term and long-term disability • Life insurance • Personal wellness and smart healthcare decision support • Remote work arrangement • Occasional travel to Humana offices for training or meetings