Senior Professional, B2B Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $86.3k - $118.7k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Humana

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1961

🏥 Healthcare

🛡️ Insurance

⚕️ Healthcare Insurance

Healthcare • Insurance • Healthcare Insurance

Humana is a healthcare company dedicated to making a positive impact on the health of individuals, communities, and the healthcare system as a whole. With a focus on putting health first, Humana serves a diverse range of populations, including seniors and the military, providing Medicare Advantage HMO, PPO, and PFFS plans. Humana is committed to fostering a culture of belonging and mutual respect, offering competitive and flexible benefits to ensure the financial security of its employees and their families. The company prides itself on creating an inclusive workplace where everyone has the opportunity to succeed.

📋 Description

• Lead go-to-market planning for CenterWell Pharmacy B2B capabilities, audiences, and growth initiatives • Develop and execute integrated marketing campaigns, sales enablement resources, and provider-facing communications • Create and manage collateral, presentations, toolkits, digital content, videos, case studies, and other marketing assets • Collaborate with sales, business development, media, digital, creative, analytics, and compliance partners • Plan and execute targeted campaigns across email, paid media, webinars, events, conferences, and field activations • Apply customer insights, market trends, and performance data to improve marketing effectiveness • Partner with analytics teams to define KPIs, evaluate results, and communicate business impact • Build relationships with internal stakeholders and external partners to support strategic business goals

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant professional experience • 3+ years of progressive marketing experience • Experience developing and executing marketing strategies and initiatives supporting business objectives, growth, customer engagement, or market expansion • Experience partnering with sales, business development, account management, or other client-facing teams • Exceptional written and verbal communication skills • Ability to translate complex information into clear, compelling messaging, presentations, and executive-level storytelling • Strong project and program management skills • Ability to manage multiple concurrent priorities, timelines, deliverables, and stakeholders • Ability to build effective cross-functional partnerships • Preferred: experience in B2B, healthcare, pharmacy, regulated industries, or similarly complex business environments • Preferred: experience in pharmacy, specialty pharmacy, healthcare services, or referral-based healthcare marketing • Preferred: understanding of provider, payer, PBM, pharmaceutical manufacturer, or other healthcare audiences • Preferred: familiarity with healthcare marketing regulations and compliance review processes • Preferred: experience with CRM, marketing automation, sales enablement, or analytics platforms • Preferred: experience managing agency relationships, vendors, or marketing budgets • Must work Eastern Standard Time hours • Home internet with minimum 25 Mbps download and 10 Mbps upload speeds • Dedicated workspace without ongoing interruptions to protect PHI/HIPAA information

🏖️ Benefits

• Bonus incentive plan based on company and/or individual performance • Medical, dental, and vision benefits • 401(k) retirement savings plan • Paid time off • Company and personal holidays • Paid parental and caregiver leave • Short-term and long-term disability • Life insurance • Occasional travel to Humana offices for training or meetings may be required

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