Senior Manager, Commercial Strategy, Marketing

🔥 1 minute ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $120k - $135k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Hyatt

WebsiteLinkedInAll Job Openings

10,000+ employees

🍽️ Food & Beverage

✈️ Travel

🛒 Retail

Food & Beverage • Travel • Retail

Hyatt is a global hospitality company that operates a range of hotels, resorts, and vacation properties. Known for its commitment to providing exceptional guest experiences, Hyatt offers various accommodation options, from luxury to more affordable stays. The company also focuses on sustainability and community engagement, ensuring responsible business practices in the hospitality sector.

📋 Description

• Own the Marketing strategy and related outcomes for an assigned portfolio of Essentials openings and conversions through the defined transition point • Build and maintain the Marketing components of each Commercial Ramp Strategy Plan • Define unique selling points, priority audiences, and segment-specific messaging • Develop full-funnel Marketing and digital media plans from pre-opening through the first year of operations • Develop and secure approval for hotel Marketing budgets and funding plans • Translate approved strategies and budgets into briefs, launch plans, media investments, assets, tracking, and activation milestones • Partner with Sales & Revenue Commercial Strategy and Performance Leads to align Marketing actions with segmentation, pricing, sales priorities, booking pace, performance, need periods, and conversion goals • Lead hotel and owner/operator Marketing working sessions and provide recommendations on priorities and investments • Establish hotel-level Marketing and digital KPIs • Maintain weekly Risk to Ramp reporting and a monthly portfolio scorecard • Optimize audiences, channel mix, investment, creative, messaging, offers, and timing using performance insights • Manage structured transitions to Field Marketing with strategy, budgets, campaigns, assets, vendors, results, risks, learnings, and next actions documented and transferred

🎯 Requirements

• 7+ years of progressive experience in hospitality Marketing, commercial strategy, performance optimization, or a related multidisciplinary commercial role • Strong digital Marketing acumen across paid search, email, social, programmatic media, metasearch, CRM, personalization, and performance measurement • Experience developing and adjusting hotel-level Marketing or commercial strategies based on Brand positioning, market dynamics, segmentation, competitive performance, and demand patterns • Strong analytical skills with the ability to interpret hotel, market, campaign, and channel data; identify risk and opportunity; and translate insights into clear action • Strong stakeholder-management and communication skills with hotel leaders, owners/operators, agencies, regional leaders, and global functional partners • Ability to manage multiple hotels, budgets, launches, and competing priorities in a fast-paced, global, matrixed organization • Bachelor's degree in Business, Marketing, Hospitality, or a related field is preferred • Experience supporting a multi-property portfolio across both pre-opening and post-opening stages of the hotel ramp lifecycle is preferred • Travel as required based on hotel openings, performance needs, owner/operator engagement, and portfolio priorities

🏖️ Benefits

• Annual allotment of free hotel stays at Hyatt hotels globally • Flexible work schedule • Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription • Discount at the on-site fitness center • Global family assistance policy with paid time off following the birth or adoption of a child • Financial assistance for adoption • Paid Time Off • Medical • Dental • Vision • 401K with company match • Annual bonus eligibility