VP Marketing Strategy – Operations

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $292k - $327k / year

⏰ Full Time

🔴 Lead

⚙️ Operations

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Define and operationalize the end-to-end marketing growth strategy aligned to company-wide revenue and market expansion goals • Establish Marketing as a co-owner of pipeline creation and progression across the funnel • Translate business strategy into priorities, investment decisions, and execution frameworks across the global Marketing organization • Advise executive leadership on marketing performance, investment trade-offs, and growth opportunities • Own the global marketing operating model and lead annual and quarterly planning across Marketing • Drive prioritization and resource allocation to maximize pipeline impact and market outcomes • Establish business rhythms, interlocks, and accountability mechanisms across functions • Develop and maintain the operating rhythm for pipeline creation and progression • Lead pipeline and demand creation calls, working cross-functionally on readiness with data insights • Own Marketing’s performance framework focused on pipeline ROI and revenue impact measurement • Lead budget strategy and allocation across channels, programs, and regions • Identify and correct inefficiencies in digital spend, campaign performance, and resource utilization • Create executive-level visibility into marketing performance and business contribution • Define and lead marketing data and technology strategy supporting segmentation, personalization, and decision-making at scale • Accelerate AI adoption for micro-segmentation, content optimization, and predictive insights • Ensure data integrity, governance, and usability across platforms • Evolve the martech ecosystem to support ABM, GEO, and cross-channel engagement strategies • Build and lead a high-performing Marketing Strategy & Operations function • Establish governance frameworks, processes, and best practices improving speed, quality, and efficiency • Lead enterprise-wide change initiatives related to systems, data, and ways of working • Foster ownership, performance accountability, and continuous improvement • Advance digital and AI-driven visibility strategies, including GEO, to ensure competitive presence in emerging search environments • Align brand communications, analyst relations, and events to drive market leadership and growth

🎯 Requirements

• 15+ years of progressive marketing leadership experience with demonstrated ownership of strategy, operations, and revenue impact • Proven track record of scaling marketing functions in a growing global B2B software or technology environment • Deep experience in demand generation, marketing operations, and performance management tied to pipeline and revenue outcomes • Strong understanding of modern marketing capabilities including AI, ABM, and digital transformation • Experience partnering with executive leadership and influencing enterprise strategy • Bachelor’s degree required; MBA or advanced degree preferred • Ability to operate effectively in a fast-paced, evolving, and globally distributed organization