Digital Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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IDMWORKS

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2004

📋 Compliance

🔐 Security

🏢 Enterprise

💰 Private Equity Round on 2016-02

Compliance • Security • Enterprise

IDMWORKS is a leading provider of Identity and Access Management (IAM) solutions, offering a range of services designed to help organizations manage complex identity environments. Their comprehensive suite includes IAM compliance strategy and analysis, solution evaluation and implementation, and ongoing management support. IDMWORKS specializes in both enterprise and customer IAM services, ensuring security, compliance, and efficiency in digital transformations. The company is renowned for its vendor-neutral approach and expertise across various industries, providing custom solutions tailored to each client's needs, including Privileged Access Management and Customer Identity Access Management.

📋 Description

• Own the full digital presence and demand generation function to drive business growth and increase brand awareness • Develop and execute digital marketing campaigns using expertise in content strategy, SEO, paid media, social channels, and online marketing • Maximize a lean budget by leveraging AI and marketing automation platforms like Account Engagement (formerly Pardot) • Work closely with cross-functional teams to ensure campaigns align with strategic business objectives • Utilize Google Analytics, Google AdWords, and strong analytical skills to monitor and optimize performance • Stay up-to-date with the latest trends and measure success based on pipeline contribution, lead generation, and improved conversion rates

🎯 Requirements

• 3+ years of hands-on digital marketing experience in a B2B environment, with direct ownership of demand generation results • Demonstrated experience with LinkedIn Ads and Google Ads — not just familiarity, but campaign setup, optimization, and ROI reporting • Experience with a marketing automation platform (Pardot, HubSpot, Marketo, or equivalent) • Working knowledge of SEO: keyword research, on-page optimization, and analytics interpretation • Proficiency with Google Analytics (GA4) and comfort building reports from raw data • Strong written communication — you can write compelling ad copy, email subject lines, and social posts without a committee • Ability to manage multiple campaigns simultaneously without losing attention to detail or performance • Comfort working in a lean environment where you own your function end-to-end • Preferred Qualifications: • Experience marketing technology or cybersecurity products or services • Familiarity with IAM concepts (identity governance, PAM, zero trust, CIAM) — you don't need to be a practitioner, but you need to get up to speed fast • Experience with Salesforce CRM (Sales Cloud) and understanding of the MQL-to-SQL handoff process • Hands-on use of AI tools (ChatGPT, Claude, Jasper, or similar) in marketing workflows — content drafting, campaign ideation, competitive research • Experience managing freelance/contractor relationships via Upwork or similar • Webinar platform experience (BrightTalk, ON24, Zoom Webinars) • Experience with Canva, scheduling tools, WordPress, Google Search Console, GA4, SEMrush or similar, Google Ads (Search, PMax), LinkedIn Campaign Manager, Clari Groove, & Salesforce Account Engagement (Pardot)

🏖️ Benefits

• Equal employment opportunity (EEO) for all persons • Reasonable accommodations for qualified individuals with disabilities