Senior Marketing Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

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Logo of iDoc

iDoc

11 - 50 employees

Founded 2018

💰 Seed on 2023-04

iDoc is a company for which no product, service, or industry information was provided in the supplied text. The available input contains only generic LinkedIn page boilerplate (cookie and sign-in information) and no company-specific content, so I cannot reliably describe its offerings or market position. If you share the company's LinkedIn profile text, website, product descriptions, or target customers, I can produce a full company description.

📋 Description

• Lead consult-first discovery sessions with prospective clients to diagnose business performance, identify growth constraints, and define marketing objectives • Translate discovery into recommendations aligned to patient booking growth and revenue per appointment • Partner with leadership to develop scopes of work and proposals • Document prospect interactions to support handoff from discovery to onboarding • Own a portfolio of OMS clients as primary point of contact and strategic advisor • Lead onboarding, kickoff, and ongoing strategy sessions with practice owners and staff • Conduct data-driven performance reviews and identify opportunities to optimize results and deepen engagement • Drive client retention through trusted-advisor relationships and demonstrating business value • Translate client objectives into actionable plans aligned to Booking Growth and Retail Growth campaign paths • Delegate and coordinate work across internal OMS teams for timely, high-quality execution • Manage timelines with leadership when needed based on team capacity • Ensure work aligns with strategy, budget, and success metrics • Maintain client-interaction documentation for continuity, alignment, and performance tracking • Use GPN The Edge, Optometry Marketing Services reports, and client inputs to guide strategy and measure impact • Set up and maintain client reporting frameworks • Identify performance trends and adjust recommendations • Connect marketing activity to patient bookings and revenue per appointment • Liaise between clients and internal OMS teams • Partner with Sales, Customer Success, and Marketing teams to support pipeline conversion and client experience • Share best practices, tools, and insights across OMS • Use Asana, MS Teams, HubSpot, Zendesk, and email to coordinate activity • Refer clients to IDOC strategic partners where appropriate • Serve as an internal and external subject matter expert through events, social channels, and other platforms

🎯 Requirements

• 7+ years of experience in marketing, with a strong track record working with small to mid-sized businesses • Demonstrated experience owning client relationships and delivering measurable business outcomes across a portfolio of accounts • Proven ability to operate in a consultative, solutions-oriented environment – diagnosing client needs and recommending tailored strategies • Strong command of digital marketing channels, performance measurement, and how to evaluate ROI across tactics • Experience managing cross-functional execution – coordinating internal teams to deliver against client commitments • Healthcare or healthcare-adjacent marketing experience preferred • Experience in an agency or client services environment preferred • Proficiency in Google Analytics, CRM platforms (e.g. HubSpot), and project management tools (e.g. Asana) • Excellent written and verbal communication skills, with the confidence to lead client-facing strategy conversations • Highly organized with the ability to manage multiple client priorities in a fast-moving environment • Bachelor's degree preferred • Travel requirement: ~10%

🏖️ Benefits

• Great Place to Work-Certified™ organization • Collaborative and empowering environment

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