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🌵 Arizona, California, +17 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🏰 Missouri – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote 🦬 Wyoming – Remote

💵 $73k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Paleovalley

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🍽️ Food & Beverage

🛍️ eCommerce

👥 B2C

Food & Beverage • eCommerce • B2C

Paleovalley is an online retailer and brand that sells paleo-focused food products and dietary supplements. The company offers grass-fed and pasture-raised meat snack sticks (beef, venison, chicken, pork), protein powders (bone broth, whey), superfood bars, organic greens, functional supplements (omega-3, organ complexes, turmeric, electrolytes, apple cider vinegar), and pantry items like beef tallow and extra virgin olive oil. Their site emphasizes natural, pasture- or grass-fed sourcing, runs promotions (sales, free shipping thresholds), and operates a direct-to-consumer e-commerce storefront.

📋 Description

• Own Meta as a growth channel for Wild Pastures across Facebook and Instagram • Manage campaign strategy, account structure, budget allocation, optimization, and scaling • Drive profitable growth for a subscription business against ROAS, MER, nCAC, CPA, LTV, and payback efficiency objectives • Design and execute testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies • Own platform creative strategy and identify opportunities for new concepts using performance insights • Brief and guide creative development with creative strategists and editors • Turn performance insights into creative direction through analysis of messaging, audience behaviors, and opportunities • Monitor account performance daily, investigate root causes, and communicate risks, opportunities, and recommendations • Stay current with Meta platform changes, measurement updates, attribution best practices, and direct-response advertising trends • Collaborate with creative strategists, editors, designers, and leadership

🎯 Requirements

• Candidates must reside and work in one of the following states: Arkansas, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Louisiana, Maryland, Missouri, North Carolina, New Jersey, Nevada, New York, Ohio, Texas, Virginia, Washington, Wisconsin, or Wyoming • 3+ years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands • Demonstrated success acquiring customers profitably for subscription businesses • Strong understanding of CAC, LTV, retention, churn, and payback period • Proven track record of scaling profitable campaigns while managing meaningful advertising budgets • Experience owning a Meta account end-to-end, from strategy through execution and optimization • Exceptional analytical skills and curiosity for solving performance problems • Strong understanding of performance marketing metrics and their connection to business growth • Experience optimizing for subscription-specific business metrics, customer quality, retention, and long-term profitability • Comfortable using analytics and attribution platforms beyond Ads Manager; GA4, Haus, Mixpanel, or similar tools are a plus • Strong creative instincts and understanding of effective direct-response advertising • Ability to translate performance insights into actionable creative feedback • Experience working closely with creative teams through briefing, iteration, and testing • Bonus: experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands • Bonus: experience working within high-growth ecommerce companies • Bonus: experience with AI-driven campaign optimization and emerging Google advertising technologies • Bonus: familiarity with creative testing frameworks and direct-response marketing • Bonus: passion for regenerative agriculture, nutrient-dense food, health, or wellness • Must be authorized to work in the United States; employment visa sponsorship is unavailable

🏖️ Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost • Generous Paid time off to support balance and rest • Paid sick time • Six (6) company-paid holidays each year and two (2) floating holidays • Paid parental leave after 6 months of service for eligible employees • 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance • Referral bonuses up to $1,500 when you refer great people who join our team • 401(k) or Roth Plans with up to a 4% company match after one year of service • $300 Paleovalley Monthly product stipend for full-time employees