Commercial Marketing Manager – Downstream

🔥 1 minute ago

🧀 Wisconsin – Remote

🧀 Wisconsin – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Natus Medical Incorporated

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🔧 Hardware

🏭 Manufacturing

💰 $30.8M Post-IPO Equity - Natus Medical on 2006-08

Healthcare • Hardware • Manufacturing

Natus Medical Incorporated is a medical device company that develops, manufactures, and distributes diagnostic and monitoring products for healthcare providers. Its offerings focus on neurological and neonatal care as well as hearing and balance assessment, including devices and associated software used in hospitals, clinics, and specialty practices. Natus primarily sells equipment and solutions to healthcare organizations worldwide.

📋 Description

• Lead the global launch framework for assigned products and services and drive commercialization across the Americas • Partner with Regional Marketing Management across EMEA and APAC, including China, to localize and execute global strategies across the Americas • Gather and analyze Americas market intelligence, including trends, customer needs, reimbursement dynamics, clinical practices, competitive activity, and purchasing behaviors • Monitor market adoption, market share, product performance, sales data, financial metrics, customer feedback, and market research • Develop competitive positioning, tools, resources, segmentation, targeting, messaging, campaigns, pricing strategies, and profitability analyses • Translate business cases into annual regional marketing plans, forecasts, growth initiatives, and budget management • Establish launch performance metrics and monitor execution, customer adoption, revenue contribution, field readiness, and launch effectiveness • Identify launch risks, adoption barriers, and execution gaps and develop mitigation plans • Support commercialization throughout the product lifecycle, including sustaining marketing, portfolio optimization, and end-of-life transitions • Build relationships with Key Opinion Leaders, customers, and clinical stakeholders • Partner with Medical Education, Product Management, Quality, Regulatory Affairs, Finance, Sales Operations, Operations, Supply Chain, and Marketing Communications • Lead cross-functional regional marketing projects from strategy through execution • Develop customer-facing and sales-enablement materials, including messaging, value propositions, training tools, competitive comparisons, and commercialization assets • Monitor product performance, recommend optimizations, and define and track regional marketing KPIs • Serve as a liaison between Americas Sales and global commercial marketing functions

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related field • 5+ years of experience in downstream product or services marketing or commercialization • Demonstrated success with regional product launches and go-to-market strategies in a regulated healthcare environment • Strong marketing and commercialization expertise, including medical-device commercialization, product lifecycle management, and healthcare market dynamics • Experience gathering and analyzing market intelligence and turning complex information into clear business recommendations • Experience leading global and regional launch projects and managing multiple priorities in a fast-paced environment • Excellent communication, presentation, collaboration, and stakeholder-management skills • Ability to build relationships and influence stakeholders across functions, organizational levels, countries, and cultures • Strong customer focus and high emotional intelligence • Experience adapting global strategies to meet regional market needs • Proficiency with Microsoft PowerPoint and Excel, CRM platforms, and marketing analytics tools such as Salesforce • Excellent written and verbal communication skills in English • Must remain current with and follow all relevant Quality System procedures • Reliable internet connection and appropriate home-office environment • MBA or other advanced degree, healthcare or medical-device industry experience, knowledge of medical education and continuing education requirements, understanding of regional healthcare markets and regulatory environments, and global matrixed-organization experience are preferred/“Even Better If” qualifications

🏖️ Benefits

• Remote, U.S.-based position • Approximately 25–30% domestic and international travel • Reliable internet connection and appropriate home-office environment • Reasonable accommodations and appropriate support and resources • Inclusive workplace culture emphasizing teamwork, agility, accountability, respect, collaboration, and continuous improvement