Active Member Marketing Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $125k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Twin Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Twin Health is a company that focuses on improving the metabolic health of employees and health plan members by preventing and reversing chronic metabolic diseases. Utilizing proprietary Digital Twin AI technology, combined with smart devices, wearables, and a clinical care team, Twin Health provides personalized health recommendations. The solutions help in weight loss, lowering blood sugar levels, improving energy, mood, and sleep, and reducing dependency on costly medications by addressing the root causes of metabolic dysfunction. Their evidence-based programs deliver substantial health benefits, including considerable reduction in blood sugar levels, medication elimination, and overall metabolic health improvement, within six months.

📋 Description

• Map the member journey to build sustained engagement and winback for lapsed members • Define communication strategies for each member journey stage • Own the annual and quarterly engagement roadmap • Build behavior-based member segmentation models • Govern the member communication calendar across marketing, care, product, and clinical teams • Inventory and maintain the existing member touchpoint landscape • Partner with Care Delivery and Clinical leadership to define marketing and clinical communication boundaries • Design suppression, frequency-capping, and quiet-hours logic across channels • Work with Product on campaign-based push and in-app messaging • Account for eligibility files, employer and health-plan communication rules, benefits calendars, co-branding constraints, and competing vendor communications • Build and ship end-to-end campaigns in Braze • Write copy and creative briefs and manage design, clinical, and legal reviews • Develop the Braze instance, including event taxonomy, catalog, Connected Content, templates, preference center, deliverability, sender reputation, and Snowflake data contracts • Establish a formal testing program across creative, channels, cadence, timing, incentives, and direct mail • Measure performance and build campaign-efficacy dashboards • Report campaign results, wins, losses, and adjustments to Growth Marketing and leadership • Maintain compliance with HIPAA, PHI handling, TCPA, consent management, CAN-SPAM, and clinical review requirements • Perform other duties as assigned

🎯 Requirements

• 4–7 years in lifecycle, CRM, retention, or engagement marketing • Hands-on Braze expertise, including multi-branch Canvas, behavioral triggers, Liquid personalization, and suppression logic • Multi-channel experience including email plus at least one of SMS, push, or in-app • Demonstrated experimentation rigor, including holdouts and interpreting null results • Comfort building and defining processes • Healthcare or digital health experience strongly preferred • Working fluency in HIPAA and PHI handling in marketing systems strongly preferred • Experience in the point solution ecosystem strongly preferred • Experience marketing alongside a human care team or clinical staff strongly preferred • Exposure to direct mail, print, or member webinars strongly preferred • Must be authorized to work for any employer in the U.S. • Must not require employment visa sponsorship

🏖️ Benefits

• Opportunity for equity participation • Unlimited vacation with manager approval • 16 weeks of 100% paid parental leave for delivering parents • 8 weeks of 100% paid parental leave for non-delivering parents • 100% employer-sponsored healthcare, dental, and vision for you • 80% coverage for your family • Health Savings Account and Flexible Spending Account options • 401k retirement savings plan • Remote work flexibility • Competitive compensation package • Global team