Partner Marketing Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $151k - $161k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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ReversingLabs

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

💼 Consulting

📦 Logistics

📣 Marketing

💰 $56M Series B on 2021-08

Consulting • Logistics • Marketing

ReversingLabs is a company specializing in software supply chain security, providing solutions to detect malware, manage third-party software, and secure software development processes. Their products include Spectra Assure, which is used for identifying threats and vulnerabilities in software components. ReversingLabs leverages the world's largest threat repository to offer high-speed, high-volume file analysis, and authoritative malware intelligence. The company aims to improve security operations by automating analysis workflows and increasing visibility to reduce attack risks.

📋 Description

• Own global partner marketing strategy, campaign architecture, and partner-facing brand programs in support of the company's pipeline and revenue goals • Build and run scalable partner demand generation programs with field and growth marketing to drive pipeline, awareness, and engagement • Define quarterly joint marketing and enablement strategies, objectives, and success measures with strategic global partners across the Americas, EMEA, and APJ • Work with partners' marketing teams to build and launch podcasts, news and PR, digital campaigns, webinars, co-authored content, and joint event presence • Develop the campaign-in-a-box model with modular partner campaigns, co-branded assets, and messaging kits • Build joint value propositions, integration launch plans, and co-marketing motions with technology partners, hyperscalers, and OEM alliances • Own global market development funds (MDF) strategy, measure outcomes, report returns, and grow MDF and co-op allocations • Set global partner marketing targets and contribution goals, define metrics, analyze performance, and own accountability for results • Collaborate across product marketing, sales enablement, demand generation, field marketing, channel sales, and alliance leadership • Establish a global partner marketing plan, priority partners, quarterly planning cadence, and initial campaign-in-a-box within the first 90 days • Track partner-sourced and partner-influenced pipeline, cost per opportunity, and return on program spend • Other duties as assigned

🎯 Requirements

• Substantial partner or channel marketing experience with high-technology companies, working across solution providers, distribution, MSSP/service partners, and technology alliances • Expert understanding of how to drive business and marketing with and through the partner community, with a proven track record of results • 6-8 years of experience marketing across regions, with a working understanding of the cultural and go-to-market differences between the Americas, EMEA, and APJ • Breadth across marketing disciplines — field, digital, content, and events — with experience managing programs and budgets aligned to marketing and sales goals as an individual contributor • Exceptional project management, organizational, and interpersonal skills, plus excellent verbal, written, and presentation skills; a self-starter who runs multiple projects on tight deadlines across time zones • Bachelor's degree in marketing, business, communications, or a relevant field • Fluency in English • Willing to travel up to 25%, including international travel • AI-Forward Mindset: You embrace AI and emerging technologies as part of how you work, using them to improve efficiency, solve problems, and deliver better results. You’re curious, open to new ways of working, and willing to experiment, learn, and help others adopt tools and approaches that make us more effective.

🏖️ Benefits

• 401(k) with Traditional and Roth options • Flexible Spending Accounts (Health & Dependent Care) • ~90% employer-covered medical premiums • HRA to offset your medical deductible • 100% employer-paid dental, vision, disability & life insurance • Pet insurance + Calm app membership • Flexible PTO • Quarterly Wellness Weekends - company-wide 3-day breaks built into the calendar • Remote work stipend for internet & cell • 8 paid volunteer hours annually • Clear paths for advancement and internal mobility • A collaborative, remote-first environment where your work has real impact