Customer Marketing Manager

🕒 September 16

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

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OpenLoop

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2020

💼 Consulting

⚖️ Legal

📦 Logistics

💰 $15M Series A - OpenLoop Health on 2023-03

Consulting • Legal • Logistics

OpenLoop is a white-label telehealth platform and managed services provider that helps organizations launch and scale virtual care programs. It combines SaaS-based, brandable technology (scheduling, booking, payments, EHR/API integrations) with clinical staffing, credentialing, payer coverage and RCM, regulatory/legal support, and 24/7 patient support. OpenLoop serves health plans, hospitals and health systems, retailers, employers and digital health companies with AI-powered operations, a nationwide clinician network and broad insurance coverage including Medicare and Medicaid.

📋 Description

• Design, operate, and lead end-to-end customer marketing campaigns • Partner with Customer Success on one-to-one strategic account planning • Identify and pursue customer expansion opportunities tailored to each customer’s business • Build broad-based customer campaigns promoting best practices and new programs • Collaborate with the Content team on educational materials • Execute integrated campaigns across email, events, content, and other lifecycle channels • Run product-led growth campaigns to increase awareness and adoption of new products • Analyze customer and usage data to identify and prioritize cross-sell and upsell opportunities • Own customer marketing data and reporting • Report progress and impact to cross-functional stakeholders and the executive team • Develop customer expansion ideas and lead them from ideation through execution and reporting

🎯 Requirements

• 3–5 years of professional experience, including 3+ years in customer or lifecycle marketing at a B2B company • Proven experience working closely with Customer Success or Account Management teams • Experience with one-to-one account planning and broader campaign-based customer marketing • AI power user; able to use AI to analyze data, ideate, draft first-pass copy, and feed success back into ideation models • Strong command of lifecycle marketing across email, events, content, and other channels • Proven experience using data to uncover and determine cross-sell and upsell opportunities • Builder mindset with ownership, speed, curiosity, and attention to detail • HubSpot experience preferred • Healthcare or health tech experience is a plus, but not required • Authorization to work in the United States

🏖️ Benefits

• Relatively flat organizational structure • Autonomy, Competence and Belonging values • Empowerment and support to do your best work

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