Web3 Product Marketing Manager, Prediction Markets

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Improbable

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🎮 Gaming

🥽 AR/VR

🌐 Web 3

💰 Venture Round on 2022-12

Gaming • AR/VR • Web 3

Improbable is a metaverse venture builder that initiates and develops new businesses powered by its technologies to bring the metaverse to life through gaming, entertainment, social, and enterprise applications. The company leverages expertise in gaming, blockchain, and AI to create breakthrough metaverse technologies, designing and operating metaversal experiences for brands to drive new business and revenue. Improbable's recent projects include MLB's Virtual Ballpark, a virtual baseball experience; Edison 'Summercrush', a multiplayer block party in the metaverse; KosmoPop, a K-pop metaverse celebration; and Victory League's 'Clash of Fans', a virtual fan engagement event. They are also working on developing the fastest blockchain for mass consumer applications.

📋 Description

• You’ll shape the positioning, launches and growth activity that help a prediction protocol stand out and gain traction. • Own the positioning and messaging for the prediction protocol end to end, including what it is, who it’s for, why it matters and what makes it different • Turn complex product strengths into clear, credible narratives for traders, builders and partners • Lead go-to-market for major launches, product milestones, partner activations and incentive-led moments • Define and run the marketing roadmap in partnership with product and community leads, making sure launches, campaigns and content build on each other • Grow the audience through always-on programmes that expand the qualified builder base • Run customer and market research with traders, builders and KOLs, and feed those insights back into product, pricing and creative • Brief and create content that earns attention in Web3, from launch threads and research-led content to explainer assets, dashboards, KOL kits and conference materials • Partner with comms on press, podcasts and thought leadership that reach the audiences that matter most

🎯 Requirements

• Strong experience in product marketing or a closely related role, including hands-on prediction markets/protocol experience • Strong understanding of crypto products and onchain user experience, with enough fluency to market credibly to Web3-native audiences • A track record of owning launches end to end, from initial positioning through to measurable post-launch impact • Strong narrative instincts and the ability to turn complex product detail into clear, compelling messaging • Confidence working with data and using performance insights to shape campaigns and priorities • A hands-on, operator mindset with a bias towards shipping and a high tolerance for ambiguity

🏖️ Benefits

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