Head of Growth – Media Buying

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🔥 0 minutes ago

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $10k - $18k / month

⏳ Contract/Temporary

🔴 Lead

📈 Growth Marketing

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Incubator Lab

WebsiteLinkedInAll Job Openings

2 - 10 employees

🛍️ eCommerce

📣 Marketing

💼 Consulting

eCommerce • Marketing • Consulting

Incubator Lab is a growth and marketing firm that incubates and scales innovative e-commerce brands. They position themselves as an “out of the box” marketing and advertising team focused on captivating customers, driving sales, and producing measurable results; their site claims $100M+ in revenue generated. The company highlights four founders with 50+ combined years in advertising, a team of about 34 people, and offers services, packages, and consulting (site footer references "Consulting rosa LLC"). They emphasize continuous testing and innovative solutions to grow e‑commerce brands.

📋 Description

• Define and execute end-to-end scaling roadmaps from $0 to 7- and 8-figure revenue across DTC and retail/marketplace channels • Manage multi-million-dollar marketing budgets and determine optimal spend distribution • Direct bidding strategies, campaign structures, and media buying tactics across Meta, Google/YouTube, Amazon, and Paid Social • Design acquisition and retention engines for supplement and wellness brands • Optimize subscription/rebill funnels, trial offers, Amazon store synergy, and compliant performance messaging • Oversee the customer journey from ad click through landing page conversion, offer structuring, and post-purchase retention • Maximize customer lifetime value and shorten CAC payback periods • Lead and mentor Media Buyers, Creative Strategists, Search/Amazon Specialists, and Video Editors • Analyze MER, ROAS, blended CAC, and first-party/third-party attribution models to execute tactical pivots • Submit a resume and Growth Summary or portfolio documenting successfully scaled brands

🎯 Requirements

• 5+ years of growth marketing experience • Prior leadership at a major e-commerce company or high-growth enterprise brand • Personally scaled at least one brand to $10M+ ARR or managed monthly paid ad spend exceeding $500k • Deep, proven experience in health, wellness, or supplements • Understanding of Meta and Google advertising compliance and regulatory guidelines • Knowledge of subscription economics, repeat orders, cohort analysis, and consumer psychology in health products • Expert fluency in Meta Ads, Google Search/Shopping/YouTube, Amazon Advertising, and Paid Social platforms including TikTok and Pinterest • Deep understanding of ad platform algorithms, audience targeting, dynamic creative testing, automated rules, and ad account architecture • Hands-on experience with Shopify, CRO best practices, Triple Whale, Northbeam, and post-purchase surveys • Ability to provide data-driven creative direction on hooks, direct-response messaging, and visual angles • Bachelor’s Degree in Business, Marketing, Economics, Mathematics, or a related quantitative field • Specialized certifications or intensive training in Data Science, Behavioral Economics, or advanced Performance Marketing are highly valued

🏖️ Benefits

• Remote-first and asynchronous work arrangement • Daily 3–4 hour overlap with the core team for strategy syncs and decision-making • Equal opportunity employer