Paid Media Manager

🔥 13 hours ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Independence Pet Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🛡️ Insurance

👥 B2C

🧘 Wellness

Insurance • B2C • Wellness

Independence Pet Group is one of North America’s largest pet insurance and services organizations. The company supports insurance for more than 800,000 pets in the U. S. and Canada, with a mission to strengthen the bond between pets and their owners through innovative products and services. IPG offers a comprehensive range of underwriting options, turnkey partner solutions, and consumer-facing insurance products to support pets throughout their lives. The company is home to several insurance brands, providing vital support and services in the pet care industry.

📋 Description

• Own customer acquisition performance across paid search and broader performance marketing channels • Develop annual and quarterly growth plans aligned to business objectives and revenue targets • Identify scalable growth opportunities across channels, audiences, products, and markets • Recommend investment allocations based on performance, incrementality, and business impact • Influence forecasting, budget planning, and growth targets • Own strategy and performance across Google Ads, Microsoft Ads, Performance Max, Demand Gen, YouTube, and emerging search experiences • Guide keyword, audience, bidding, creative, landing page, and measurement strategies • Develop testing roadmaps to improve efficiency and acquisition volume • Partner with agencies and platform teams to ensure best-in-class execution • Improve conversion across the acquisition journey with product, UX, analytics, and lifecycle marketing teams • Identify opportunities to improve quote starts, quote completions, sales conversion, and customer onboarding • Lead landing page testing and CRO initiatives • Monitor CAC, LTV, conversion rate, contribution margin, ROAS, and incrementality metrics • Evaluate attribution models and measurement approaches • Develop executive-level reporting and performance narratives • Lead external agencies and platform relationships • Evaluate new technologies, tools, and marketing partners • Stay ahead of industry trends including AI search, automation, audience targeting, and measurement innovation • Launch and evaluate new channel pilots

🎯 Requirements

• 2-4+ years of performance marketing experience • Deep expertise in Google Ads and Microsoft Ads • Experience managing annual media budgets of $5M+ • Strong understanding of acquisition economics including CAC, LTV, ROAS, and incrementality • Proven experience scaling customer acquisition programs • Strong analytical and problem-solving skills • Experience managing agencies and external partners • Advanced Excel and performance reporting capabilities • Preferred regulated-industry experience • Experience with attribution and media mix modeling • Familiarity with GA4, Looker, Power BI, or similar platforms • Experience with CRO platforms and experimentation programs • Experience leading multi-channel acquisition programs

🏖️ Benefits

• Comprehensive full medical, dental and vision Insurance • Basic Life Insurance at no cost to the employee • Company paid short-term and long-term disability • 12 weeks of 100% paid Parental Leave • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Retirement savings plan • Personal Paid Time Off • Paid holidays and company-wide Wellness Day off • Paid time off to volunteer at nonprofit organizations • Pet friendly office environment • Commuter Benefits • Group Pet Insurance • On the job training and skills development • Employee Assistance Program (EAP)