Field, Channel, and Alliances Marketing Manager

🔥 0 minutes ago

🍂 Massachusetts – Remote

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💵 $125k - $137k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Logo of Infinidat

Infinidat

201 - 500 employees

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

Infinidat is a company specializing in high-performance storage solutions for data centers. Their portfolio includes primary and secondary storage platforms that offer guaranteed 100% availability, advanced cyber resilience through their InfiniSafe® technology, and a focus on providing the lowest total cost of ownership in the industry. With expertise in Big Data, cloud storage, NAS, SAN, and object storage, Infinidat is positioned to address the complex needs of modern IT environments.

📋 Description

• Build and maintain trusted partnerships and communication with internal sales, channel, and technical alliance teams • Develop and execute strategic marketing campaigns and programs that drive qualified lead generation, accelerate pipeline growth, and support revenue objectives • Ensure alignment with the company's global marketing strategy and business goals • Lead the planning, execution, and optimization of channel marketing programs • Strengthen partner engagement, expand market reach, and drive pipeline growth with channel teams and partners • Collaborate with technical alliances leadership on joint marketing activities that drive revenue, increase engagement, and generate demand • Create and maintain channel and alliance marketing content, including partner-facing sales enablement materials, co-branded assets, and campaign collateral • Measure, analyze, and report on marketing event and program success using sales and marketing automation systems • Deliver actionable insights and ROI recommendations on a weekly/monthly basis • Build and maintain relationships with third-party vendors and venues • Represent the company at industry conferences, trade shows, events, and customer-facing engagements • Strengthen brand awareness, generate top-of-funnel leads, and support deal progression • Monitor industry trends, competitive activity, and market opportunities to identify areas of growth

🎯 Requirements

• 5–7 years of proven B2B field and channel marketing experience in a global high-tech environment • Experience with Enterprise Storage systems or a storage software company is highly preferred • Fluency in English mandatory • Fluency in Spanish and/or Portuguese strongly preferred • Strong experience in both field and channel marketing • Experience in technical alliance marketing and Federal marketing strongly desired • Strong, proven experience in Marketo, SFDC, 6Sense, Oktopost and other marketing AI automation packages • Ability to work independently as a self-starter • Good project management and problem-solving skills • Excellent oral and written communication skills • Willingness to travel from time to time

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