Vice President, Social Media

🔥 0 minutes ago

🗽 New York, Pennsylvania – Remote

🗽 New York – Remote 🔔 Pennsylvania – Remote

💵 $130k - $160k / year

⏰ Full Time

🔴 Lead

💕 Social Media Manager

👻 Ghost score 1%

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Inizio Evoke

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• Lead strategic social media and influencer programs across multiple high-profile healthcare and consumer health accounts • Advise clients on social strategy, digital trends, content, and platform innovation within the evolving health landscape • Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact • Partner with creative, media, digital, and account teams on integrated health communications programs • Lead client workshops, social training sessions, platform trend briefings, and social media best-practice sessions • Use data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive recommendations • Build and mentor teams, providing strategic oversight and professional development • Guide new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients • Guide teams and clients through issues management and reputation-sensitive situations in regulated or consumer-facing environments • Report to a Senior Vice President, Social Media

🎯 Requirements

• 10+ years' experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors • Deep expertise across Instagram, TikTok, LinkedIn, Facebook, X, and emerging social channels • Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling • Experience leading complex client relationships and managing integrated social programmes across multiple accounts • Knowledge of healthcare compliance environments and approval processes • Proven leadership skills with experience mentoring and developing teams • Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches • Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar • Commercial acumen with experience managing budgets, forecasting, and supporting business growth

🏖️ Benefits

• Medical insurance • Dental insurance • 401(k) • Tuition reimbursement • Flexible time off • Flexible work environment • Personal support • Tailored learning and development opportunities

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