VP, Martech Strategy – Solutions

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Inizio Evoke

1001 - 5000 employees

🤝 B2B

💊 Pharmaceuticals

🧬 Biotechnology

B2B • Pharmaceuticals • Biotechnology

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• Serve as a trusted technology advisor to clients and internal stakeholders. • Lead technology vision and strategy across strategic client engagements. • Develop MarTech technology roadmaps aligned with business goals and digital transformation initiatives. • Assess current state technology landscapes and define future-state architectures, platforms, and capabilities. • Guide clients on MarTech architecture, platform strategy, integration approaches, and technology modernization. • Translate complex business objectives into scalable technology strategies and actionable implementation plans. • Advise executive stakeholders on technology investments, modernization initiatives, AI adoption, and digital transformation priorities. • Establish architectural principles, governance, and technology standards that support scalable, secure, and maintainable solutions. • Lead client discovery sessions, executive workshops, technology assessments, demonstrations, and solution planning engagements. • Translate ambiguous business challenges into structured solution architectures, delivery approaches, and implementation roadmaps. • Evaluate enterprise platforms, cloud technologies, AI capabilities, and integration strategies to recommend best-fit solutions. • Define scalable architectures across cloud, data, AI, integration, and digital experience ecosystems. • Produce executive-level recommendations for balancing business value, technical feasibility, scalability, and operational efficiency. • Create business requirements, solution architecture documents, technical briefs, and implementation strategies. • Partner closely with development and delivery teams to ensure architectural integrity throughout implementation. • Communicate complex technical concepts effectively to both executive stakeholders and technical teams. • Identify AI, automation, and emerging technology opportunities across client engagements and internal initiatives. • Advise clients on practical AI adoption strategies, governance, security, and responsible implementation. • Design AI-enabled solutions leveraging enterprise AI platforms, large language models (LLMs), AI agents, and Retrieval-Augmented Generation (RAG) architectures where appropriate. • Partner with innovation, engineering, and delivery teams to operationalize AI concepts into production-ready capabilities. • Stay current with evolving technology trends and translate emerging capabilities into measurable business outcomes. • Support business development by shaping technology strategies for proposals, pitches, and new client opportunities. • Partner with account teams to identify technology-led growth opportunities within existing client relationships. • Guide technology strategy during new client onboarding and solution planning. • Build trusted executive relationships and serve as the primary technology advisor for strategic accounts.

🎯 Requirements

• 10+ years of experience leading enterprise technology strategy, digital transformation, or marketing technology initiatives within the Life Sciences industry. • 5+ years in a digital-first delivery agency or consultancy • Deep expertise in MarTech architecture, AWS cloud services, APIs, systems integration, modern application development, and distributed systems. • Experience designing scalable cloud-native architectures using microservices, containers (Docker/Kubernetes), serverless technologies, CI/CD pipelines, Infrastructure as Code, and modern DevSecOps practices. • Experience with enterprise integration patterns, API-first design, event-driven architecture, identity management, and middleware technologies. • Experience with enterprise data platforms, customer data platforms (CDPs), data lakes, data warehouses, analytics platforms, and customer data ecosystems. • Experience implementing AI-enabled solutions including large language models (LLMs), AI agents, Retrieval-Augmented Generation (RAG), vector databases, prompt engineering, orchestration frameworks, and enterprise AI governance. • Expertise evaluating and integrating MarTech platforms including CMS, CRM, DAM, marketing automation, digital experience, and customer engagement platforms. • Experience with enterprise security, privacy, identity management, compliance, and regulated technology environments. • Comfortable building prototypes, evaluating APIs and SDKs, and validating emerging technologies through hands-on technical exploration. • Ability to translate complex technical concepts into executive-level recommendations while guiding development teams toward scalable implementation. • Visionary thinker with hands-on execution capability. • Experience supporting business development and proposal development. • Demonstrated ability to bridge business strategy and technology, translating executive vision into practical, scalable technical solutions. • Proven experience leading technical strategies and implementations within life sciences.

🏖️ Benefits

• medical • dental • 401(k) • tuition reimbursement • flexible time off

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