Principal, Marketing Automation

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🔥 1 minute ago

🇺🇸 United States – Remote

💵 $100k - $112.6k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Inovalon

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤖 Artificial Intelligence

Healthcare • Data Cloud • Artificial Intelligence

Inovalon is dedicated to transforming healthcare through its advanced cloud-based solutions and analytics. The company provides healthcare organizations, including payers, providers, pharmacies, and life sciences companies, with tools to enhance patient outcomes, optimize business performance, and improve healthcare economics. The Inovalon ONE® Platform integrates vast data sources and offers a suite of over 100 solutions that facilitate real-time insights and analytics, ultimately enabling better clinical care and administrative efficiencies.

📋 Description

• Architect sophisticated, cross-channel marketing campaigns through Marketo and the surrounding martech stack. • Serve as the administrator for Marketo and define governance, naming conventions, folder architecture, and operational standards. • Design and maintain the lead lifecycle, lead scoring models, and nurture strategy. • Bring AI and agentic automation into the core of marketing operations. • Apply AI-assisted content tools to draft, test, and personalize email and campaign copy. • Mentor and guide junior marketing team members, review their work, and create documentation and best practices. • Customize communications based on specific user segments and behavior. • Analyze, report, and leverage KPIs to continually refine campaign approaches. • Lead the implementation and maintenance of processes and procedures related to digital analytics. • Develop advanced marketing automation strategies using Marketo and integrate LaunchPoint services. • Implement and manage Marketo CRM synchronization. • Deploy and maintain Marketo Munchkin code on websites. • Design and use Marketo Custom Objects to store and manipulate unique business data. • Configure and execute Smart Campaigns in Marketo. • Utilize Marketo Flow Actions to automate complex marketing processes. • Own database health, deliverability, and data governance. • Build and maintain reporting, attribution, and program-performance frameworks. • Prototype, evaluate, and operationalize emerging AI capabilities for marketing. • Evaluate, recommend, and help lead the adoption or migration of marketing automation tools. • Maintain compliance with Inovalon's policies, procedures, and mission statement. • Adhere to all confidentiality and HIPAA requirements as outlined in operating policies.

🎯 Requirements

• Minimum of 8 years of experience in digital marketing or marketing operations, with hands-on ownership of marketing automation, audience segmentation, and cross-channel campaign execution. • Experience with Marketo (ideal) or a similar marketing automation platform • Demonstrated experience applying AI to improve marketing or operational outcomes, whether through AI-assisted content, workflow automation, agentic tooling, or AI-driven analysis. • Genuine interest in and enthusiasm for AI, with a habit of proactively experimenting with new tools and bringing practical applications into day-to-day work. • Hands-on comfort with large language models and AI-powered marketing tools, and the judgment to know where AI adds value and where human oversight remains essential. • Demonstrated experience administering and owning a marketing automation platform, including governance, integrations, and overall instance health. • Adobe Marketo Engage (Marketo Certified Expert) certification preferred. • Demonstrated ability to drive campaign success by interpreting user data, campaign analytics, and cross-channel effects. • Advanced skills in implementing testing strategies and data analysis for campaign optimization. • Expertise in Marketo's LaunchPoint services and their application in marketing automation strategies. • Proficient in setting up and managing CRM integrations with Marketo, with a focus on data synchronization and alignment. • Advanced knowledge of Marketo Munchkin code, including deployment, configuration, and leveraging its tracking capabilities. • Experience in creating and managing Marketo Custom Objects and utilizing them for enhanced marketing segmentation and targeting. • Proficiency in designing and executing Marketo Smart Campaigns, with an emphasis on utilizing dynamic content and triggers. • Skilled in using Marketo Flow Actions to automate and streamline marketing processes. • Proficiency in developing and managing email scripting tokens within Marketo for personalized marketing activities. • Salesforce CRM knowledge is a plus.

🏖️ Benefits

• Health insurance • Life insurance • Company-paid disability • 401k • 18+ days of paid time off