Marketing Manager, Medical Segment & Emerging Markets

Job not on LinkedIn

🕒 July 9

☕ Washington – Remote

☕ Washington – Remote

💵 $99.6k - $155.7k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Healthfirst

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1993

⚕️ Healthcare Insurance

🤝 Non-profit

Healthcare Insurance • Non-profit

Healthfirst is a not-for-profit health insurer serving close to two million New Yorkers across New York City, Long Island, Westchester, Rockland, Sullivan, and Orange counties. Founded more than 30 years ago by leading hospital systems in downstate New York, Healthfirst offers no- and low-cost insurance products including Medicaid plans, Medicare Advantage, Child Health Plus, Essential Plans, Long-Term Care, Qualified Health Plans and group and individual coverage. The organization partners with hospitals, health systems, and physicians to prioritize health outcomes and value-based payments, and lists specialties such as Medicare, Medicaid, MLTC, mental health, small business/group insurance, and innovation.

📋 Description

• Reporting to the Sr. Director of Marketing, the Marketing Manager, Medical Segment & Emerging Markets, will be accountable for the Go to Market strategy, Campaign Execution, and Growth Strategy for the medical segment. • This position will play a key role in developing all marketing communication aligned with the product/service value proposition and delivered in an omni-channel approach. • Additionally, the Marketing Manager, Medical Segment & Emerging Markets, will partner closely with the sales organization and all channel partners to ensure successful commercialization of the portfolio. • Responsible for the development and oversight of a marketing specialist. • Analyze marketing and sales data to identify trends, uncover actionable insights, and make data-driven recommendations that support strategic decision-making and business growth. • Develop and execute annual brand plan to include new product launches, digital marketing, lead generation campaigns, advertising, and promotion strategy.

🎯 Requirements

• 10+ years of related experience in product marketing management or a classical marketing role • Preference is for marketing experience to be within the medical device sector • Strong reporting acumen with ability to analyze campaign data and deliver the results to executive leadership • Proven experience of working with and influencing end-user customers • Strong analytical skills used to drive-decision making and experience building a business case using market and sales data and financial forecast statistics • A high degree of intellectual curiosity and effective time management skills. • Typically a Bachelor's Degree or global equivalent in related discipline. MBA and/or dental/medical device industry experience preferred.

🏖️ Benefits

• Medical, Dental and Vision Coverage • 401K Plan with Company Match • FTO • Work Life Assistance Program • Educational Benefits